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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
6 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products |
Drolet, Aimee |
2007 |
18 | 4 |
p. 211-221 |
article |
|
| 2 | Compromising the compromise effect: Brands matter |
Sinn, Francisca |
2007 |
18 | 4 |
p. 223-236 |
article |
|
| 3 | Organizational identification as a determinant of customer orientation in service organizations |
Wieseke, Jan |
2007 |
18 | 4 |
p. 265-278 |
article |
|
| 4 | Quality of past performance: Impact on consumers’ responses to service failure |
Vázquez-Casielles, Rodolfo |
2007 |
18 | 4 |
p. 249-264 |
article |
|
| 5 | The impact of a product’s country-of-origin on compromise and attraction effects |
Chuang, Shih-Chieh |
2007 |
18 | 4 |
p. 279-291 |
article |
|
| 6 | The relationship between FSI advertising style and coupon redemption |
Roehm, Harper A. |
2007 |
18 | 4 |
p. 237-247 |
article |
6 results found