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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
5 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | A latent structure factor analytic approach for customer satisfaction measurement |
Wu, Jianan |
2006 |
17 | 3 |
p. 221-238 |
article |
|
| 2 | Can good marketing carry a bad product? Evidence from the motion picture industry |
Hennig-Thurau, Thorsten |
2006 |
17 | 3 |
p. 205-219 |
article |
|
| 3 | Measuring and managing the essence of a brand personality |
Rekom, Johan van |
2006 |
17 | 3 |
p. 181-192 |
article |
|
| 4 | The effects of discussion and question wording on self and proxy reports of behavioral frequencies |
Bickart, Barbara A. |
2006 |
17 | 3 |
p. 167-180 |
article |
|
| 5 | The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices |
Kim, Hyeong Min |
2006 |
17 | 3 |
p. 193-203 |
article |
5 results found