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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
4 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective |
Murthy, Pushkar |
2005 |
16 | 1 |
p. 19-35 |
article |
|
| 2 | Consumer Choices Under Small Probabilities: Overweighting or Underweighting? |
Chen, Rong |
2005 |
16 | 1 |
p. 5-18 |
article |
|
| 3 | Do Style-Goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors? |
Mantrala, Murali K. |
2005 |
16 | 1 |
p. 53-66 |
article |
|
| 4 | The Impact of Price Disclosure on Dynamic Shopping Decisions |
Dellaert, Benedict G. C. |
2005 |
16 | 1 |
p. 37-52 |
article |
4 results found