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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
6 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | A Diagnostic Tool for Assessing the Relative Importance of Information in Impression Formation: Application in Order Effects |
Bruce D. Weinberg |
2004 |
15 | 2 |
p. 113-128 16 p. |
article |
|
| 2 | Building Brands through Brand Alliances: Does a Second Ally Help? |
Kevin E. Voss |
2004 |
15 | 2 |
p. 147-159 13 p. |
article |
|
| 3 | How Varying Levels of Knowledge and Motivation Affect Search and Confidence during Consideration and Choice |
Mary E. Huneke |
2004 |
15 | 2 |
p. 67-79 13 p. |
article |
|
| 4 | Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings |
Sandra Streukens |
2004 |
15 | 2 |
p. 99-111 13 p. |
article |
|
| 5 | Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis |
Puneet Manchanda |
2004 |
15 | 2 |
p. 129-145 17 p. |
article |
|
| 6 | Technology Newness and Impact of GoNo-Go Criteria on New Product Success |
Pilar Carbonell |
2004 |
15 | 2 |
p. 81-97 17 p. |
article |
6 results found