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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
6 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | A Diagnostic Tool for Assessing the Relative Importance of Information in Impression Formation: Application in Order Effects |
Weinberg, Bruce D. |
2004 |
15 | 2-3 |
p. 113-128 |
article |
|
| 2 | Building Brands through Brand Alliances: Does a Second Ally Help? |
Voss, Kevin E. |
2004 |
15 | 2-3 |
p. 147-159 |
article |
|
| 3 | How Varying Levels of Knowledge and Motivation Affect Search and Confidence during Consideration and Choice |
Huneke, Mary E. |
2004 |
15 | 2-3 |
p. 67-79 |
article |
|
| 4 | Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings |
Streukens, Sandra |
2004 |
15 | 2-3 |
p. 99-111 |
article |
|
| 5 | Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis |
Manchanda, Puneet |
2004 |
15 | 2-3 |
p. 129-145 |
article |
|
| 6 | Technology Newness and Impact of Go/No-Go Criteria on New Product Success |
Carbonell, Pilar |
2004 |
15 | 2-3 |
p. 81-97 |
article |
6 results found