no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
1 |
A GuadagniLittle Likelihood Can Have Multiple Maxima
|
Eric T. Anderson |
|
2002 |
13 |
4 |
p. 373-388 16 p. |
article |
2 |
A Guadagni–Little Likelihood Can Have Multiple Maxima
|
Anderson, Eric T. |
|
2002 |
13 |
4 |
p. 373-388 |
article |
3 |
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product
|
Irwin P. Levin |
|
2002 |
13 |
4 |
p. 335-344 10 p. |
article |
4 |
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product
|
Levin, Irwin P. |
|
2002 |
13 |
4 |
p. 335-344 |
article |
5 |
Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration
|
Morris B. Holbrook |
|
2002 |
13 |
4 |
p. 345-357 13 p. |
article |
6 |
Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration
|
Holbrook, Morris B. |
|
2002 |
13 |
4 |
p. 345-357 |
article |
7 |
Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion
|
Derrick S. Boone |
|
2002 |
13 |
4 |
p. 317-333 17 p. |
article |
8 |
Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion
|
Boone, Derrick S. |
|
2002 |
13 |
4 |
p. 317-333 |
article |
9 |
Perceptual Differences of Marketing Journals: A Worldwide Perspective
|
Vasilis Theoharakis |
|
2002 |
13 |
4 |
p. 389-402 14 p. |
article |
10 |
Perceptual Differences of Marketing Journals: A Worldwide Perspective
|
Theoharakis, Vasilis |
|
2002 |
13 |
4 |
p. 389-402 |
article |
11 |
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
|
Dilip Soman |
|
2002 |
13 |
4 |
p. 359-372 14 p. |
article |
12 |
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
|
Soman, Dilip |
|
2002 |
13 |
4 |
p. 359-372 |
article |