| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Note on the Relationship between Firm Diversification and Corporate Advertising Expenditures
|
JAGMOHAN S. RAJU
|
|
1999
|
10 |
1 |
p. 35-50
16 p.
|
artikel
|
| 2 |
A Note on the Relationship between Firm Diversification and Corporate Advertising Expenditures
|
Raju, Jagmohan S.
|
|
1999
|
10 |
1 |
p. 35-50
|
artikel
|
| 3 |
Corporate Advertising Pass-through onto the Brand: Some Experimental Evidence
|
DANIEL A. SHEININ
|
|
1999
|
10 |
1 |
p. 63-74
12 p.
|
artikel
|
| 4 |
Corporate Advertising Pass-through onto the Brand: Some Experimental Evidence
|
Sheinin, Daniel A.
|
|
1999
|
10 |
1 |
p. 63-74
|
artikel
|
| 5 |
Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples
|
ALBERT C. BEMMAOR
|
|
1999
|
10 |
1 |
p. 87-101
15 p.
|
artikel
|
| 6 |
Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples
|
Bemmaor, Albert C.
|
|
1999
|
10 |
1 |
p. 87-101
|
artikel
|
| 7 |
Product Ownership as a Moderator of Self-Congruity Effects
|
MICHAEL J. BARONE
|
|
1999
|
10 |
1 |
p. 75-86
12 p.
|
artikel
|
| 8 |
Store-, Market-, and Consumer-Characteristics: The Drivers of Store Performance
|
WERNER J. REINARTZ
|
|
1999
|
10 |
1 |
p. 5-23
19 p.
|
artikel
|
| 9 |
Store-, Market-, and Consumer-Characteristics: The Drivers of Store Performance
|
Reinartz, Werner J.
|
|
1999
|
10 |
1 |
p. 5-23
|
artikel
|
| 10 |
The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation
|
NANCY ARTZ
|
|
1999
|
10 |
1 |
p. 51-63
13 p.
|
artikel
|
| 11 |
The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation
|
Artz, Nancy
|
|
1999
|
10 |
1 |
p. 51-63
|
artikel
|
| 12 |
Urban Legends: The Word-of-Mouth Communication of Morality Through Negative Story Content
|
D. TODD DONAVAN
|
|
1999
|
10 |
1 |
p. 23-35
13 p.
|
artikel
|
| 13 |
Urban Legends: The Word-of-Mouth Communication of Morality Through Negative Story Content
|
Donavan, D. Todd
|
|
1999
|
10 |
1 |
p. 23-35
|
artikel
|
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