nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses
|
Bonifield, Carolyn |
|
|
|
1-2 |
p. 85-99 |
artikel |
2 |
Brand extension naming strategies: An exploratory study of the impact of brand traits
|
Vanhonacker, Wilfried R. |
|
|
|
1-2 |
p. 61-72 |
artikel |
3 |
Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience
|
González-Benito, Óscar |
|
|
|
1-2 |
p. 45-59 |
artikel |
4 |
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
|
Schreier, Martin |
|
|
|
1-2 |
p. 15-30 |
artikel |
5 |
On dynamic selection of households for direct marketing based on Markov chain models with memory
|
Otter, Pieter W. |
|
|
|
1-2 |
p. 73-84 |
artikel |
6 |
Shelf sequence and proximity effects on online grocery choices
|
Breugelmans, Els |
|
|
|
1-2 |
p. 117-133 |
artikel |
7 |
Strategy and response to purchase intention questions
|
Lusk, Jayson L. |
|
|
|
1-2 |
p. 31-44 |
artikel |
8 |
The influence of TV viewing on consumers' body images and related consumption behavior
|
Eisend, Martin |
|
|
|
1-2 |
p. 101-116 |
artikel |
9 |
The positive and negative effects of inventory on category purchase: An empirical analysis
|
Bell, David R. |
|
|
|
1-2 |
p. 1-14 |
artikel |