IBL Tool - Digital Library

Digital Library

Journal description

All volumes of the corresponding journal

All issues of the corresponding volume

All articles of the corresponding issues

7 results found

no	title	author	magazine	year	volume	issue	page(s)	type
1	Achieving Mass Customization Through Postponement: A Study of International Changes	van Hoek, Prof. Remko I.		1999	3	3-4	p. 353-368	article
2	“Friendly” Complaining Behaviors: Toward a Relational Approach	Prim, Isabelle		1999	3	3-4	p. 333-352	article
3	Refining RFM-Variables through Mokken Scale Analysis for the Purpose of Optimal Prospect Selection: Application to Ownership Patterns of Financial Products	Paas, Drs. Leonard J.		1999	3	3-4	p. 275-294	article
4	Relationship Marketing and Consumers: A Social Dilemmas Approach	Willenborg, Gijsbert B.W.		1999	3	3-4	p. 223-255	article
5	Segmentation of Hedonic Consumption: An Application of Latent Class Analysis to Consumer Transaction Databases	Boter, Jaap		1999	3	3-4	p. 295-311	article
6	Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry	Verhoef, Peter C.		1999	3	3-4	p. 313-331	article
7	The Lifetime Value Concept in Customer-Based Marketing	Hoekstra, Janny C.		1999	3	3-4	p. 257-274	article

7 results found

Koninklijke Bibliotheek - National Library of the Netherlands