| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Appeals in Korean Magazine Advertising: A Content Analysis and Cross-Cultural Comparison
|
Woochang Jeon
|
|
1999
|
16 |
2 |
p. 249-258
10 p.
|
article
|
| 2 |
Appeals in Korean Magazine Advertising: A Content Analysis and Cross-Cultural Comparison
|
Jeon, Woochang
|
|
1999
|
16 |
2 |
p. 249-258
|
article
|
| 3 |
Book Review: Asian Eclipse: Exposing the Dark Side of Business in Asia
|
Phillip H. Phan
|
|
1999
|
16 |
2 |
p. 305-308
4 p.
|
article
|
| 4 |
Book Review: Asian Eclipse: Exposing the Dark Side of Business in Asia
|
Phan, Phillip H.
|
|
1999
|
16 |
2 |
p. 305-308
|
article
|
| 5 |
Book Review: Marketing in the Third World
|
Swee Hoon Ang
|
|
1999
|
16 |
2 |
p. 309-310
2 p.
|
article
|
| 6 |
Book Review: Marketing in the Third World
|
Ang, Swee Hoon
|
|
1999
|
16 |
2 |
p. 309-310
|
article
|
| 7 |
Brand Imitation: Do the Chinese Have Different Views?
|
Kay Ka-Yuk Lai
|
|
1999
|
16 |
2 |
p. 179-192
14 p.
|
article
|
| 8 |
Brand Imitation: Do the Chinese Have Different Views?
|
Lai, Kay Ka-Yuk
|
|
1999
|
16 |
2 |
p. 179-192
|
article
|
| 9 |
Industrial Pricing Strategies in Singapore and the U.S.: Same or Different?
|
Jazzlyn A.L. Chia
|
|
1999
|
16 |
2 |
p. 293-303
11 p.
|
article
|
| 10 |
Industrial Pricing Strategies in Singapore and the U.S.: Same or Different?
|
Chia, Jazzlyn A.L.
|
|
1999
|
16 |
2 |
p. 293-303
|
article
|
| 11 |
Introduction to Special Issue
|
Swee Hoon Ang
|
|
1999
|
16 |
2 |
p. 3-8
6 p.
|
article
|
| 12 |
Introduction to Special Issue
|
Ang, Swee Hoon
|
|
1999
|
16 |
2 |
p. 3-8
|
article
|
| 13 |
Product Cue Usage in Two Asian Markets: A Cross-Cultural Comparison
|
Sandra Forsythe
|
|
1999
|
16 |
2 |
p. 275-291
17 p.
|
article
|
| 14 |
Product Cue Usage in Two Asian Markets: A Cross-Cultural Comparison
|
Forsythe, Sandra
|
|
1999
|
16 |
2 |
p. 275-291
|
article
|
| 15 |
Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices
|
Wai-Sum Siu
|
|
1999
|
16 |
2 |
p. 259-274
16 p.
|
article
|
| 16 |
Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices
|
Siu, Wai-Sum
|
|
1999
|
16 |
2 |
p. 259-274
|
article
|
| 17 |
The Commodification of Race in Singapore: The Customer Service Implications of the Other-Race Effect on Tourism and Retailing
|
Geraldine R. Henderson
|
|
1999
|
16 |
2 |
p. 213-227
15 p.
|
article
|
| 18 |
The Commodification of Race in Singapore: The Customer Service Implications of the Other-Race Effect on Tourism and Retailing
|
Henderson, Geraldine R.
|
|
1999
|
16 |
2 |
p. 213-227
|
article
|
| 19 |
The New Approach to Assessing the Marketing Effectiveness of Korean Firms
|
Sung-Joon Yoon
|
|
1999
|
16 |
2 |
p. 193-212
20 p.
|
article
|
| 20 |
The New Approach to Assessing the Marketing Effectiveness of Korean Firms
|
Yoon, Sung-Joon
|
|
1999
|
16 |
2 |
p. 193-212
|
article
|
| 21 |
The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction
|
Jung Kwon
|
|
1999
|
16 |
2 |
p. 229-248
20 p.
|
article
|
| 22 |
The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction
|
Kwon, Jung
|
|
1999
|
16 |
2 |
p. 229-248
|
article
|
Journal description