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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
6 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand |
Rivera, J.J. |
2016 |
20 | 2 |
p. 104-114 11 p. |
article |
|
| 2 | Eight social media challenges for marketing managers |
Hofacker, C.F. |
2016 |
20 | 2 |
p. 73-80 8 p. |
article |
|
| 3 | Evaluation, signalling and willingness to pay for traceability. A cross-national comparison |
Calvo Dopico, D. |
2016 |
20 | 2 |
p. 93-103 11 p. |
article |
|
| 4 | Letter from the Editor |
Flavian, C. |
2016 |
20 | 2 |
p. 71-72 2 p. |
article |
|
| 5 | “Once upon a brand”: Storytelling practices by Spanish brands |
Delgado-Ballester, E. |
2016 |
20 | 2 |
p. 115-131 17 p. |
article |
|
| 6 | Social media adoption by exporters: The export-dependence moderating role |
Alarcón-del-Amo, M.C. |
2016 |
20 | 2 |
p. 81-92 12 p. |
article |
6 results found