|
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
21 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Chapter 4 Competitive marketing strategies: Game-theoretic models |
Sridhar Moorthy, K. |
1993 |
5 | C |
p. 143-190 48 p. |
article |
|
| 2 | Chapter 10 Conjoint analysis with product-positioning applications |
Green, Paul E. |
1993 |
5 | C |
p. 467-515 49 p. |
article |
|
| 3 | Chapter 9 Econometric and time-series market response models |
Hanssens, Dominique M. |
1993 |
5 | C |
p. 409-464 56 p. |
article |
|
| 4 | Chapter 2 Explanatory and predictive models of consumer behavior |
Roberts, John H. |
1993 |
5 | C |
p. 27-82 56 p. |
article |
|
| 5 | Chapter 16 Marketing decision models: From linear programs to knowledge-based systems |
Rangaswamy, Arvind |
1993 |
5 | C |
p. 733-771 39 p. |
article |
|
| 6 | Chapter 15 Marketing-mix models |
Gatignon, Hubert |
1993 |
5 | C |
p. 697-732 36 p. |
article |
|
| 7 | Chapter 18 Marketing-production joint decision-making |
Eliashberg, Jehoshua |
1993 |
5 | C |
p. 827-880 54 p. |
article |
|
| 8 | Chapter 17 Marketing strategy models |
Wind, Yoram (Jerry) |
1993 |
5 | C |
p. 773-826 54 p. |
article |
|
| 9 | Chapter 6 Market-share models |
Cooper, Lee G. |
1993 |
5 | C |
p. 259-314 56 p. |
article |
|
| 10 | Chapter 1 Mathematical marketing models: Some historical perspectives and future projections |
Eliashberg, Jehoshua |
1993 |
5 | C |
p. 3-23 21 p. |
article |
|
| 11 | Chapter 3 Mathematical models of group choice and negotiations |
Corfman, Kim P. |
1993 |
5 | C |
p. 83-142 60 p. |
article |
|
| 12 | Chapter 8 New-product diffusion models |
Mahajan, Vijay |
1993 |
5 | C |
p. 349-408 60 p. |
article |
|
| 13 | Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature |
DeSarbo, Wayne S. |
1993 |
5 | C |
p. 193-257 65 p. |
article |
|
| 14 | Chapter 7 Pretest market forecasting |
Urban, Glen L. |
1993 |
5 | C |
p. 315-348 34 p. |
article |
|
| 15 | Chapter 11 Pricing models in marketing |
Rao, Vithala R. |
1993 |
5 | C |
p. 517-552 36 p. |
article |
|
| 16 | Chapter 13 Salesforce compensation: A review of MS/OR advances |
Coughlan, Anne T. |
1993 |
5 | C |
p. 611-651 41 p. |
article |
|
| 17 | Chapter 14 Salesforce operations |
Vandenbosch, Mark B. |
1993 |
5 | C |
p. 653-694 42 p. |
article |
|
| 18 | Chapter 12 Sales promotion models |
Blattberg, Robert C. |
1993 |
5 | C |
p. 553-609 57 p. |
article |
|
| 19 | Handbooks in operations research and management science contents of previous volumes |
1993 |
5 | C |
p. 893-895 3 p. |
article |
||
| 20 | Preface |
Eliashberg, Jehoshua |
1993 |
5 | C |
p. vii-viii nvt p. |
article |
|
| 21 | Subject index |
1993 |
5 | C |
p. 881-892 12 p. |
article |
21 results found