| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Call for papers
|
|
|
1995
|
9 |
3 |
p. 90-92
3 p.
|
article
|
| 2 |
Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters
|
Nowak, Glen J.
|
|
1995
|
9 |
3 |
p. 46-60
15 p.
|
article
|
| 3 |
Direct marketing on the internet: An empirical assessment of consumer attitudes
|
Mehta, Raj
|
|
1995
|
9 |
3 |
p. 21-32
12 p.
|
article
|
| 4 |
1995 Educators’ conference set for october agenda: Research, special topics, awards
|
|
|
1995
|
9 |
3 |
p. 86-89
4 p.
|
article
|
| 5 |
From the editor
|
Schultz, Don E.
|
|
1995
|
9 |
3 |
p. 5-7
3 p.
|
article
|
| 6 |
From the practitioners
|
Rosenfilld, James R.
|
|
1995
|
9 |
3 |
p. 2-4
3 p.
|
article
|
| 7 |
Issues and problems in applying neural computing to target marketing
|
Zahavl, Jacob
|
|
1995
|
9 |
3 |
p. 33-45
13 p.
|
article
|
| 8 |
Mail order catalog design and consumer response behavior: Experimentation and analysis
|
Seaver, Bill L.
|
|
1995
|
9 |
3 |
p. 8-20
13 p.
|
article
|
| 9 |
Merchandising and the life cycle of books sold by mail
|
Desmet, Pierre
|
|
1995
|
9 |
3 |
p. 61-71
11 p.
|
article
|
| 10 |
[No title]
|
|
|
1995
|
9 |
3 |
p. i-
1 p.
|
article
|
| 11 |
[No title]
|
|
|
1995
|
9 |
3 |
p. 81-85
5 p.
|
article
|
| 12 |
The direct marketing of charitable causes: A study of U.S. fundraisers
|
Peltier, James W.
|
|
1995
|
9 |
3 |
p. 72-80
9 p.
|
article
|
Journal description