nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Antecedents and consequences of infomercial viewership
|
Elliott, Michael T. |
|
1995 |
9 |
2 |
p. 39-51 13 p. |
artikel |
2 |
Applications for the lifetime value model in modern newspaper publishing
|
Keane, Timothy J. |
|
1995 |
9 |
2 |
p. 59-66 8 p. |
artikel |
3 |
Call for papers
|
|
|
1995 |
9 |
2 |
p. 78-80 3 p. |
artikel |
4 |
Connecting with the customer - DMEF's annual report
|
|
|
1995 |
9 |
2 |
p. 74-77 4 p. |
artikel |
5 |
Consumer awareness of name removal procedures: Implications for direct marketing
|
Culnan, Mary J. |
|
1995 |
9 |
2 |
p. 10-19 10 p. |
artikel |
6 |
From the editor
|
Schultz, Don E. |
|
1995 |
9 |
2 |
p. 5-9 5 p. |
artikel |
7 |
From the practitioners
|
Passavant, Pierre |
|
1995 |
9 |
2 |
p. 2-4 3 p. |
artikel |
8 |
[No title]
|
|
|
1995 |
9 |
2 |
p. i- 1 p. |
artikel |
9 |
[No title]
|
|
|
1995 |
9 |
2 |
p. 67-71 5 p. |
artikel |
10 |
Sales tax: Its potential impact on the repeat mail order customer
|
Klassen, Michael L. |
|
1995 |
9 |
2 |
p. 52-58 7 p. |
artikel |
11 |
Selecting, evaluating, and updating prospects in direct mail marketing
|
Rao, Vithala R. |
|
1995 |
9 |
2 |
p. 20-31 12 p. |
artikel |
12 |
The definition of direct marketing: A rejoinder to bauer and miglautsch
|
Schofield, Albert |
|
1995 |
9 |
2 |
p. 32-38 7 p. |
artikel |