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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
9 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Applying the long interview in direct marketing research |
Woodside, Arch G. |
1995 |
9 | 1 |
p. 37-55 19 p. |
article |
|
| 2 | Customer safety: direct marketing's undermarketed advantage |
Claxton, Reid P. |
1995 |
9 | 1 |
p. 67-78 12 p. |
article |
|
| 3 | Decision frames and direct marketing offers: A field study in a fundraising context |
Schibrowsky, John A. |
1995 |
9 | 1 |
p. 8-16 9 p. |
article |
|
| 4 | From the editor |
Schultz, Don E. |
1995 |
9 | 1 |
p. 5-7 3 p. |
article |
|
| 5 | From the practitioners |
Yeck, John D. |
1995 |
9 | 1 |
p. 2-4 3 p. |
article |
|
| 6 | How to forecast the rollout response of a mailing list from a sample test in direct mail |
Jain, Chaman L. |
1995 |
9 | 1 |
p. 29-36 8 p. |
article |
|
| 7 | Inquiry management: contact decision rules |
Hansotia, Behram J. |
1995 |
9 | 1 |
p. 17-28 12 p. |
article |
|
| 8 | Media selection for database marketers |
Hughes, Arthur |
1995 |
9 | 1 |
p. 79-88 10 p. |
article |
|
| 9 | Sorting the mail: a study of categorization and deliberative processing |
McMellon, Charles A. |
1995 |
9 | 1 |
p. 56-66 11 p. |
article |
9 results found