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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
12 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Consumer perceptions of mail/phone order shopping media |
Settle, Robert B. |
1994 |
8 | 3 |
p. 30-45 16 p. |
article |
|
| 2 | CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing |
DeSarbo, Wayne S. |
1994 |
8 | 3 |
p. 7-20 14 p. |
article |
|
| 3 | Direct marketing: Passages, definitions, and Déjà vu |
Murrow, J.L. |
1994 |
8 | 3 |
p. 46-56 11 p. |
article |
|
| 4 | Erratum |
1994 |
8 | 3 |
p. 80- 1 p. |
article |
||
| 5 | From the editor |
Schultz, Don E. |
1994 |
8 | 3 |
p. 4-6 3 p. |
article |
|
| 6 | From the practitioners |
Kestnbaum, Robert |
1994 |
8 | 3 |
p. 2-3 2 p. |
article |
|
| 7 | Interactive communications, the dream and the reality |
Wunderman, Lester |
1994 |
8 | 3 |
p. 74-77 4 p. |
article |
|
| 8 | [No title] |
1994 |
8 | 3 |
p. i- 1 p. |
article |
||
| 9 | [No title] |
1994 |
8 | 3 |
p. 78-80 3 p. |
article |
||
| 10 | Sales tax effects on mail order customer purchasing decisions |
Klassen, Michael L. |
1994 |
8 | 3 |
p. 21-29 9 p. |
article |
|
| 11 | Strategies for a european catalog |
Desmet, Pierre |
1994 |
8 | 3 |
p. 62-73 12 p. |
article |
|
| 12 | The new direct marketing channel: A baseline descriptive study of 1-900 telephone users |
Stark, Jerrold L. |
1994 |
8 | 3 |
p. 57-61 5 p. |
article |
12 results found