nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Consumer perceptions of mail/phone order shopping media
|
Settle, Robert B. |
|
1994 |
8 |
3 |
p. 30-45 16 p. |
artikel |
2 |
CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing
|
DeSarbo, Wayne S. |
|
1994 |
8 |
3 |
p. 7-20 14 p. |
artikel |
3 |
Direct marketing: Passages, definitions, and Déjà vu
|
Murrow, J.L. |
|
1994 |
8 |
3 |
p. 46-56 11 p. |
artikel |
4 |
Erratum
|
|
|
1994 |
8 |
3 |
p. 80- 1 p. |
artikel |
5 |
From the editor
|
Schultz, Don E. |
|
1994 |
8 |
3 |
p. 4-6 3 p. |
artikel |
6 |
From the practitioners
|
Kestnbaum, Robert |
|
1994 |
8 |
3 |
p. 2-3 2 p. |
artikel |
7 |
Interactive communications, the dream and the reality
|
Wunderman, Lester |
|
1994 |
8 |
3 |
p. 74-77 4 p. |
artikel |
8 |
[No title]
|
|
|
1994 |
8 |
3 |
p. i- 1 p. |
artikel |
9 |
[No title]
|
|
|
1994 |
8 |
3 |
p. 78-80 3 p. |
artikel |
10 |
Sales tax effects on mail order customer purchasing decisions
|
Klassen, Michael L. |
|
1994 |
8 |
3 |
p. 21-29 9 p. |
artikel |
11 |
Strategies for a european catalog
|
Desmet, Pierre |
|
1994 |
8 |
3 |
p. 62-73 12 p. |
artikel |
12 |
The new direct marketing channel: A baseline descriptive study of 1-900 telephone users
|
Stark, Jerrold L. |
|
1994 |
8 |
3 |
p. 57-61 5 p. |
artikel |