nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Direct marketing worldwide
|
Rosenfield, James R. |
|
1994 |
8 |
1 |
p. 79-82 4 p. |
artikel |
2 |
DM research brings academics and practioners together
|
|
|
1994 |
8 |
1 |
p. 84-85 2 p. |
artikel |
3 |
From the editor
|
Schultz, Don E. |
|
1994 |
8 |
1 |
p. 5-6 2 p. |
artikel |
4 |
International direct marketing strategy
|
David Light, C. |
|
1994 |
8 |
1 |
p. 71-78 8 p. |
artikel |
5 |
International market entry strategies and performance of United States catalog firms
|
Robles, Fernando |
|
1994 |
8 |
1 |
p. 59-70 12 p. |
artikel |
6 |
[No title]
|
|
|
1994 |
8 |
1 |
p. i- 1 p. |
artikel |
7 |
[No title]
|
|
|
1994 |
8 |
1 |
p. 83- 1 p. |
artikel |
8 |
Selling by mail in a global market
|
Frank, Jane |
|
1994 |
8 |
1 |
p. 17-31 15 p. |
artikel |
9 |
Strategies for penetrating the japanese market
|
Petrison, Lisa A. |
|
1994 |
8 |
1 |
p. 44-58 15 p. |
artikel |
10 |
The guest editor's comments
|
Akhter, Syed H. |
|
1994 |
8 |
1 |
p. 2-4 3 p. |
artikel |
11 |
The use of international direct marketing by small businesses in Canada, Mexico, and the United States
|
Spiller, Lisa D. |
|
1994 |
8 |
1 |
p. 7-16 10 p. |
artikel |
12 |
Trends and challenges of expanding internationally via direct marketing
|
Topol, Martin T. |
|
1994 |
8 |
1 |
p. 32-43 12 p. |
artikel |