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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
13 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | A theoretical approach for predicting sales at a new department store location via lifestyles |
Leblang, Paul |
1993 |
7 | 4 |
p. 70-74 5 p. |
article |
|
| 2 | Foundation programs for students and professors a catalyst for quality direct marketing education |
1993 |
7 | 4 |
p. 76-79 4 p. |
article |
||
| 3 | From the editor |
Schultz, Don E. |
1993 |
7 | 4 |
p. 2-3 2 p. |
article |
|
| 4 | Generalized marketplace influencers’ (market mavens’) attitudes toward direct mail as a source of information |
Schneider, Kenneth C. |
1993 |
7 | 4 |
p. 20-28 9 p. |
article |
|
| 5 | Information overload in mail catalog shopping |
Eastlick, Mary Ann |
1993 |
7 | 4 |
p. 14-19 6 p. |
article |
|
| 6 | [No title] |
1993 |
7 | 4 |
p. 75- 1 p. |
article |
||
| 7 | [No title] |
1993 |
7 | 4 |
p. i- 1 p. |
article |
||
| 8 | Relationship issues in creating the customer database |
Petrison, Lisa A. |
1993 |
7 | 4 |
p. 54-62 9 p. |
article |
|
| 9 | Social style application to enhance direct mail response |
Taylor, Raymond E. |
1993 |
7 | 4 |
p. 42-53 12 p. |
article |
|
| 10 | The banking industry and the media |
Hoekstra, Janny C. |
1993 |
7 | 4 |
p. 29-41 13 p. |
article |
|
| 11 | The destiny of direct |
Draft, Howard C. |
1993 |
7 | 4 |
p. 65-69 5 p. |
article |
|
| 12 | The targeted marketing of consumer durables |
Bayus, Barry L. |
1993 |
7 | 4 |
p. 4-13 10 p. |
article |
|
| 13 | Welcome to Marketplace |
1993 |
7 | 4 |
p. 63- 1 p. |
article |
13 results found