nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A theoretical approach for predicting sales at a new department store location via lifestyles
|
Leblang, Paul |
|
1993 |
7 |
4 |
p. 70-74 5 p. |
artikel |
2 |
Foundation programs for students and professors a catalyst for quality direct marketing education
|
|
|
1993 |
7 |
4 |
p. 76-79 4 p. |
artikel |
3 |
From the editor
|
Schultz, Don E. |
|
1993 |
7 |
4 |
p. 2-3 2 p. |
artikel |
4 |
Generalized marketplace influencers’ (market mavens’) attitudes toward direct mail as a source of information
|
Schneider, Kenneth C. |
|
1993 |
7 |
4 |
p. 20-28 9 p. |
artikel |
5 |
Information overload in mail catalog shopping
|
Eastlick, Mary Ann |
|
1993 |
7 |
4 |
p. 14-19 6 p. |
artikel |
6 |
[No title]
|
|
|
1993 |
7 |
4 |
p. 75- 1 p. |
artikel |
7 |
[No title]
|
|
|
1993 |
7 |
4 |
p. i- 1 p. |
artikel |
8 |
Relationship issues in creating the customer database
|
Petrison, Lisa A. |
|
1993 |
7 |
4 |
p. 54-62 9 p. |
artikel |
9 |
Social style application to enhance direct mail response
|
Taylor, Raymond E. |
|
1993 |
7 |
4 |
p. 42-53 12 p. |
artikel |
10 |
The banking industry and the media
|
Hoekstra, Janny C. |
|
1993 |
7 |
4 |
p. 29-41 13 p. |
artikel |
11 |
The destiny of direct
|
Draft, Howard C. |
|
1993 |
7 |
4 |
p. 65-69 5 p. |
artikel |
12 |
The targeted marketing of consumer durables
|
Bayus, Barry L. |
|
1993 |
7 |
4 |
p. 4-13 10 p. |
artikel |
13 |
Welcome to Marketplace
|
|
|
1993 |
7 |
4 |
p. 63- 1 p. |
artikel |