nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
An exploratory assessment of catalog shopping orientations
|
Gehrt, Kenneth C. |
|
1992 |
6 |
1 |
p. 29-39 11 p. |
artikel |
2 |
Direct response versus image advertising
|
Peltier, James W. |
|
1992 |
6 |
1 |
p. 40-48 9 p. |
artikel |
3 |
From the Editor
|
Schultz, Don E. |
|
1992 |
6 |
1 |
p. 4-5 2 p. |
artikel |
4 |
From the foundation
|
Yeck, John D. |
|
1992 |
6 |
1 |
p. 2-3 2 p. |
artikel |
5 |
[No title]
|
|
|
1992 |
6 |
1 |
p. 59-60 2 p. |
artikel |
6 |
[No title]
|
|
|
1992 |
6 |
1 |
p. 61-62 2 p. |
artikel |
7 |
[No title]
|
|
|
1992 |
6 |
1 |
p. i- 1 p. |
artikel |
8 |
Postal rate increases
|
Lincoln James, E. |
|
1992 |
6 |
1 |
p. 6-12 7 p. |
artikel |
9 |
The effect of sample size and proportion of buyers in the sample on the performance of list segmentation equations generated by regression analysis
|
Berger, Paul |
|
1992 |
6 |
1 |
p. 13-22 10 p. |
artikel |
10 |
The elderly mail-order catalog user of fashion products
|
Shim, Soyeon |
|
1992 |
6 |
1 |
p. 49-58 10 p. |
artikel |
11 |
The influence of socioeconomic and technological factors on direct mail volume in western european economies
|
Akhter, Syed H. |
|
1992 |
6 |
1 |
p. 23-28 6 p. |
artikel |