nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Collecting state taxes on mail-ordered goods
|
Cain, Rita Marie |
|
1991 |
5 |
2 |
p. 20-24 5 p. |
artikel |
2 |
Customer portfolio analysis for strategy development in direct marketing
|
Woodside, Arch G. |
|
1991 |
5 |
2 |
p. 6-19 14 p. |
artikel |
3 |
Direct marketing to the credit card industry
|
MacChiette, Bart |
|
1991 |
5 |
2 |
p. 34-43 10 p. |
artikel |
4 |
Exploring business-to-business direct mail campaigns
|
Sherman, Elaine |
|
1991 |
5 |
2 |
p. 25-30 6 p. |
artikel |
5 |
From the editor
|
Schultz, Don E. |
|
1991 |
5 |
2 |
p. 4-5 2 p. |
artikel |
6 |
From the foundation
|
Hruska, Barbara |
|
1991 |
5 |
2 |
p. 2-3 2 p. |
artikel |
7 |
Nonstore versus store retailing. A situationally based market structure assessment
|
Gehrt, Kenneth C. |
|
1991 |
5 |
2 |
p. 44-53 10 p. |
artikel |
8 |
[No title]
|
|
|
1991 |
5 |
2 |
p. i- 1 p. |
artikel |
9 |
[No title]
|
Magidson, Jay |
|
1991 |
5 |
2 |
p. 57-58 2 p. |
artikel |
10 |
[No title]
|
|
|
1991 |
5 |
2 |
p. 54-56 3 p. |
artikel |
11 |
Round-up report from college/university direct marketing centers
|
|
|
1991 |
5 |
2 |
p. 59-64 6 p. |
artikel |
12 |
“Shoddy targeting” and the disparity between test and rollout response rates
|
Blair, K.C. |
|
1991 |
5 |
2 |
p. 31-33 3 p. |
artikel |