nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
CART: A recent advance in tree-structured list segmentation methodology
|
Thrasher, Rosana P. |
|
1991 |
5 |
1 |
p. 35-47 13 p. |
artikel |
2 |
Code of ethics and the telemarketing industry's code
|
Carusone, Peter S. |
|
1991 |
5 |
1 |
p. 7-14 8 p. |
artikel |
3 |
Editor's note
|
|
|
1991 |
5 |
1 |
p. 62-63 2 p. |
artikel |
4 |
Formulating direct marketing offers with conjoint analysis
|
Arora, Raj |
|
1991 |
5 |
1 |
p. 48-56 9 p. |
artikel |
5 |
From the editor
|
Schultz, Don E. |
|
1991 |
5 |
1 |
p. 4-6 3 p. |
artikel |
6 |
From the foundation
|
Yeck, John D. |
|
1991 |
5 |
1 |
p. 2-3 2 p. |
artikel |
7 |
Logistic versus decaying exponential equations for describing mail survey response curves: A conceptual rationale and reanalysis
|
Bauer, Connie L. |
|
1991 |
5 |
1 |
p. 15-26 12 p. |
artikel |
8 |
[No title]
|
|
|
1991 |
5 |
1 |
p. 64-66 3 p. |
artikel |
9 |
[No title]
|
|
|
1991 |
5 |
1 |
p. i- 1 p. |
artikel |
10 |
Professional standards in information handling and employee training
|
Williams, Juliet |
|
1991 |
5 |
1 |
p. 57-61 5 p. |
artikel |
11 |
Summing up & taking stock: A prelude to the year 2000
|
|
|
1991 |
5 |
1 |
p. 67-71 5 p. |
artikel |
12 |
The readability of direct-mail copy
|
Williams, David L. |
|
1991 |
5 |
1 |
p. 27-34 8 p. |
artikel |