| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Attributes of a telemarketer's voice and persuasiveness
|
Ketrow, S.M.
|
|
1990
|
4 |
3 |
p. 7-21
15 p.
|
artikel
|
| 2 |
Consumer intention to utilize electronic shopping
|
Shim, Soyeon
|
|
1990
|
4 |
3 |
p. 22-33
12 p.
|
artikel
|
| 3 |
Consumer perceptions of direct mail advertising by hospitals
|
Taylor, Raymond E.
|
|
1990
|
4 |
3 |
p. 46-52
7 p.
|
artikel
|
| 4 |
Dick Hodgson develops new video instruction package – “The basics of direct marketing” – for the foundation
|
|
|
1990
|
4 |
3 |
p. 72-74
3 p.
|
artikel
|
| 5 |
Direct marketing and research
|
Pring, David C.
|
|
1990
|
4 |
3 |
p. 34-40
7 p.
|
artikel
|
| 6 |
From the editor
|
Schultz, Don E.
|
|
1990
|
4 |
3 |
p. 4-6
3 p.
|
artikel
|
| 7 |
From the foundation
|
Yeck, John D.
|
|
1990
|
4 |
3 |
p. 2-3
2 p.
|
artikel
|
| 8 |
Impact of prompt-response and quantity premiums on direct mail response rates
|
Gordon, Peter J.
|
|
1990
|
4 |
3 |
p. 41-45
5 p.
|
artikel
|
| 9 |
[No title]
|
|
|
1990
|
4 |
3 |
p. i-
1 p.
|
artikel
|
| 10 |
[No title]
|
Magidson, Jay
|
|
1990
|
4 |
3 |
p. 68-69
2 p.
|
artikel
|
| 11 |
On the test-retest effect on list selection
|
Ehrman, Chaim M.
|
|
1990
|
4 |
3 |
p. 61-67
7 p.
|
artikel
|
| 12 |
The direct marketing educational foundation is pleased to announce that Dr. Robert C. Blattberg is the 1990 recipient of the Robert B. Clarke award for his outstanding achievements in direct marketing education based on research, teaching, writing, and speaking
|
|
|
1990
|
4 |
3 |
p. 75-
1 p.
|
artikel
|
| 13 |
The mail order catalog industry in Britain
|
Quigley, Behnaz Z.
|
|
1990
|
4 |
3 |
p. 53-60
8 p.
|
artikel
|
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