nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Customer lifetime valuation to support marketing decision making
|
Robert Dwyer, F. |
|
1989 |
3 |
4 |
p. 8-15 8 p. |
artikel |
2 |
From the editor
|
Schultz, Don E. |
|
1989 |
3 |
4 |
p. 6-7 2 p. |
artikel |
3 |
From the foundation
|
Hodgson, Richard S. |
|
1989 |
3 |
4 |
p. 2-5 4 p. |
artikel |
4 |
Major gift to DMEF will fund direct marketing academic research
|
|
|
1989 |
3 |
4 |
p. 57- 1 p. |
artikel |
5 |
[No title]
|
|
|
1989 |
3 |
4 |
p. 46-48 3 p. |
artikel |
6 |
[No title]
|
|
|
1989 |
3 |
4 |
p. i- 1 p. |
artikel |
7 |
[No title]
|
Tino, Richard |
|
1989 |
3 |
4 |
p. 44-45 2 p. |
artikel |
8 |
Partners & partnerships… The Direct Marketing Educational Foundation's formula for success
|
|
|
1989 |
3 |
4 |
p. 51-56 6 p. |
artikel |
9 |
Reinventing direct marketing
|
Copp, Vincent F. |
|
1989 |
3 |
4 |
p. 16-27 12 p. |
artikel |
10 |
The potential impact of emerging communications technologies on distribution channels
|
Sauer, Paul |
|
1989 |
3 |
4 |
p. 28-38 11 p. |
artikel |
11 |
Use of computers in direct marketing courses
|
Carlson, David C. |
|
1989 |
3 |
4 |
p. 39-43 5 p. |
artikel |