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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
11 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Customer lifetime valuation to support marketing decision making |
Robert Dwyer, F. |
1989 |
3 | 4 |
p. 8-15 8 p. |
article |
|
| 2 | From the editor |
Schultz, Don E. |
1989 |
3 | 4 |
p. 6-7 2 p. |
article |
|
| 3 | From the foundation |
Hodgson, Richard S. |
1989 |
3 | 4 |
p. 2-5 4 p. |
article |
|
| 4 | Major gift to DMEF will fund direct marketing academic research |
1989 |
3 | 4 |
p. 57- 1 p. |
article |
||
| 5 | [No title] |
1989 |
3 | 4 |
p. 46-48 3 p. |
article |
||
| 6 | [No title] |
1989 |
3 | 4 |
p. i- 1 p. |
article |
||
| 7 | [No title] |
Tino, Richard |
1989 |
3 | 4 |
p. 44-45 2 p. |
article |
|
| 8 | Partners & partnerships… The Direct Marketing Educational Foundation's formula for success |
1989 |
3 | 4 |
p. 51-56 6 p. |
article |
||
| 9 | Reinventing direct marketing |
Copp, Vincent F. |
1989 |
3 | 4 |
p. 16-27 12 p. |
article |
|
| 10 | The potential impact of emerging communications technologies on distribution channels |
Sauer, Paul |
1989 |
3 | 4 |
p. 28-38 11 p. |
article |
|
| 11 | Use of computers in direct marketing courses |
Carlson, David C. |
1989 |
3 | 4 |
p. 39-43 5 p. |
article |
11 results found