| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A method for inducing response rates in business-to-business direct marketing campaigns
|
Pinto, Mary Beth
|
|
1989
|
3 |
2 |
p. 22-30
9 p.
|
article
|
| 2 |
Direct Marketing
|
Mozur, Charles J.
|
|
1989
|
3 |
2 |
p. 39-45
7 p.
|
article
|
| 3 |
Erratum
|
|
|
1989
|
3 |
2 |
p. 50-
1 p.
|
article
|
| 4 |
From the editor
|
Schultz, Don E.
|
|
1989
|
3 |
2 |
p. 4-5
2 p.
|
article
|
| 5 |
From the foundation
|
Gosden Jr., Freeman F.
|
|
1989
|
3 |
2 |
p. 2-3
2 p.
|
article
|
| 6 |
Leonard J. Raymond. Direct Marketing Collegiate Echo competition sponsored in 1990 by: Direct Marketing Association Direct Marketing Educational Foundation grand circle travel
|
|
|
1989
|
3 |
2 |
p. 54-56
3 p.
|
article
|
| 7 |
[No title]
|
|
|
1989
|
3 |
2 |
p. 48-50
3 p.
|
article
|
| 8 |
[No title]
|
Tino, Richard
|
|
1989
|
3 |
2 |
p. 46-47
2 p.
|
article
|
| 9 |
[No title]
|
|
|
1989
|
3 |
2 |
p. i-
1 p.
|
article
|
| 10 |
Schematic information processing: Direct marketing and purchase decisions
|
Akhter, Syed H.
|
|
1989
|
3 |
2 |
p. 31-38
8 p.
|
article
|
| 11 |
Selected effects of headline gender and spokesperson gender in direct response advertising
|
Holmes, John H.
|
|
1989
|
3 |
2 |
p. 6-14
9 p.
|
article
|
| 12 |
The direct marketing educational foundation is pleased to announce that Dr. Don E. Schultz is the first recipient of the Robert B. Clarke award for his outstanding achievements in direct marketing education based on teaching, writing, speaking and research
|
|
|
1989
|
3 |
2 |
p. 53-
1 p.
|
article
|
| 13 |
Transnational nonstore patronage behavior
|
Gehrt, Kenneth C.
|
|
1989
|
3 |
2 |
p. 15-21
7 p.
|
article
|
Journal description