nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A direct mail customer purchase model
|
Bauer, Connie L. |
|
1988 |
2 |
3 |
p. 16-24 9 p. |
artikel |
2 |
An evaluation of using a real-life experience to teach direct marketing
|
Wilkens, Henry T. |
|
1988 |
2 |
3 |
p. 42-47 6 p. |
artikel |
3 |
A stochastic model of list falloff with implications for repeat mailings
|
Buchanan, Bruce |
|
1988 |
2 |
3 |
p. 7-15 9 p. |
artikel |
4 |
Compliance strategies in direct response advertising
|
LeBourveau, Carol A. |
|
1988 |
2 |
3 |
p. 25-34 10 p. |
artikel |
5 |
Direct marketing case clearing house provides additional instructional resource
|
Thomson, Lynne |
|
1988 |
2 |
3 |
p. 51-52 2 p. |
artikel |
6 |
Echo award entries: 1987
|
Caldwell, Peter |
|
1988 |
2 |
3 |
p. 35-41 7 p. |
artikel |
7 |
From the editor
|
Schultz, Don E. |
|
1988 |
2 |
3 |
p. 4-6 3 p. |
artikel |
8 |
From the foundation
|
Yeck, John D. |
|
1988 |
2 |
3 |
p. 2-3 2 p. |
artikel |
9 |
[No title]
|
|
|
1988 |
2 |
3 |
p. i- 1 p. |
artikel |
10 |
[No title]
|
|
|
1988 |
2 |
3 |
p. 53-54 2 p. |
artikel |
11 |
[No title]
|
|
|
1988 |
2 |
3 |
p. 55-56 2 p. |
artikel |
12 |
Testing –– Lifeblood of direct marketing
|
Smith, Robin B. |
|
1988 |
2 |
3 |
p. 48-50 3 p. |
artikel |
13 |
The direct marketing educational foundation moves ahead
|
|
|
1988 |
2 |
3 |
p. 61-64 4 p. |
artikel |