nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
An evaluation of the characteristics of direct mail promotions to physicians
|
Brunner, James A. |
|
1988 |
2 |
1 |
p. 54-63 10 p. |
artikel |
2 |
Anno domini 1998
|
Passavant, Pierre |
|
1988 |
2 |
1 |
p. 28-34 7 p. |
artikel |
3 |
Bayesian statistics for direct marketers
|
Ehrman, Chaim M. |
|
1988 |
2 |
1 |
p. 43-48 6 p. |
artikel |
4 |
Direct marketing infrastructure
|
Akhter, Syed H. |
|
1988 |
2 |
1 |
p. 13-27 15 p. |
artikel |
5 |
From the editor
|
Schultz, Don E. |
|
1988 |
2 |
1 |
p. 4-5 2 p. |
artikel |
6 |
From the foundation
|
Delay, Robert F. |
|
1988 |
2 |
1 |
p. 2-3 2 p. |
artikel |
7 |
Increasing response rates using an inducement question in mail surveys
|
Geurts, Michael |
|
1988 |
2 |
1 |
p. 35-42 8 p. |
artikel |
8 |
Marketing research as a sales ploy
|
McDaniel, Stephen W. |
|
1988 |
2 |
1 |
p. 6-12 7 p. |
artikel |
9 |
Multiple advertisement testing: The dangers of telescopic testing and other approaches
|
Friedman, Hershey H. |
|
1988 |
2 |
1 |
p. 49-53 5 p. |
artikel |
10 |
[No title]
|
|
|
1988 |
2 |
1 |
p. i- 1 p. |
artikel |
11 |
[No title]
|
|
|
1988 |
2 |
1 |
p. 64-65 2 p. |
artikel |