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                             10 results found
no title author magazine year volume issue page(s) type
1 An exploratory investigation of the ethical values of American and Australian consumers: Direct marketing implications Rawwas, Mohammed Y.A.
 1996
 10 4 p. 52-63
12 p.
 article
2 Calculating the regression-to-the-mean effect: A comparative analysis Levin, Nissan
 1996
 10 4 p. 29-40
12 p.
 article
3 From DMEF. Major changes ahead for journal 1996
 10 4 p. 64-67
4 p.
 article
4 From the Editor Schultz, Don E.
 1996
 10 4 p. 5-7
3 p.
 article
5 From the Practitioners Kobs, Jim
 1996
 10 4 p. 2-4
3 p.
 article
6 Fundraising vs. contributor prospecting tradeoffs in direct mail response rate management: A linear programming analysis Stanford, Robert E.
 1996
 10 4 p. 8-18
11 p.
 article
7 [No title] 1996
 10 4 p. ii-iv
nvt p.
 article
8 [No title] 1996
 10 4 p. i-
1 p.
 article
9 The convenience of catalog shopping: Is there more to it than time? Gehrt, Kenneth C.
 1996
 10 4 p. 19-28
10 p.
 article
10 The perceived value of direct mail advertising in small retail firms: Threat to local newspapers? Davis, Judy Foster
 1996
 10 4 p. 41-51
11 p.
 article
                             10 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands