| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
An analysis of information content in infomercial programs
|
Elliott, Michael T.
|
|
1996
|
10 |
2 |
p. 44-55
12 p.
|
artikel
|
| 2 |
Direct marketing usage by older men: Chronological age versus retirement
|
Burnett, John J.
|
|
1996
|
10 |
2 |
p. 56-66
11 p.
|
artikel
|
| 3 |
From the Editor
|
Schultz, Don E.
|
|
1996
|
10 |
2 |
p. 4-6
3 p.
|
artikel
|
| 4 |
From the Practitioners
|
Teufel, Robert J.
|
|
1996
|
10 |
2 |
p. 2-3
2 p.
|
artikel
|
| 5 |
Information overload, decreasing marginal responsiveness, and the estimation of nonmonotonic relationships in direct marketing
|
Ganzach, Yoav
|
|
1996
|
10 |
2 |
p. 7-9
3 p.
|
artikel
|
| 6 |
International direct marketing: Export value chain, transaction cost, and the triad
|
Akhter, Syed H.
|
|
1996
|
10 |
2 |
p. 13-23
11 p.
|
artikel
|
| 7 |
[No title]
|
|
|
1996
|
10 |
2 |
p. i-
1 p.
|
artikel
|
| 8 |
[No title]
|
|
|
1996
|
10 |
2 |
p. 67-72
6 p.
|
artikel
|
| 9 |
[No title]
|
|
|
1996
|
10 |
2 |
p. ii-iii
nvt p.
|
artikel
|
| 10 |
Predicting payment and nonpayment of direct mail obligations: Profiling good and bad credit risks
|
Peltier, James W.
|
|
1996
|
10 |
2 |
p. 36-43
8 p.
|
artikel
|
| 11 |
Procedures to improve the house list segment tests
|
Wang, Ping
|
|
1996
|
10 |
2 |
p. 24-35
12 p.
|
artikel
|
| 12 |
Report Card - DMEF's Annual Report
|
|
|
1996
|
10 |
2 |
p. 73-76
4 p.
|
artikel
|
| 13 |
Using information overload or decreasing marginal responsiveness to determine “how many catalogs are too many?” : It really makes a difference —reply to Ganzach and Or
|
Feinberg, Richard A.
|
|
1996
|
10 |
2 |
p. 10-12
3 p.
|
artikel
|
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