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                             10 results found
no title author magazine year volume issue page(s) type
1 A comparative analysis of Japanese and U.S. attitudes toward direct marketing Maynard, Michael L.
 1996
 10 1 p. 34-44
11 p.
 article
2 Consumer attitudes toward privacy and direct marketing in Argentina Milne, George R.
 1996
 10 1 p. 22-33
12 p.
 article
3 Direct marketing in UK retailing: rhetoric and reality Shields, Gráinne
 1996
 10 1 p. 59-70
12 p.
 article
4 Editorial review board 1996
 10 1 p. i-
1 p.
 article
5 From the Editor Schultz, Don E.
 1996
 10 1 p. 7-9
3 p.
 article
6 From the Practitioner. Rags to Riches Yeck, John D.
 1996
 10 1 p. 4-6
3 p.
 article
7 International direct marketing on the internet: Do internet users form a global segment? Mehta, Raj
 1996
 10 1 p. 45-58
14 p.
 article
8 The evolution of direct marketing in Italy Ostillio, Maria Carmela
 1996
 10 1 p. 71-81
11 p.
 article
9 The Guest Editor's comments Akhter, Syed H.
 1996
 10 1 p. 2-3
2 p.
 article
10 The role of Organizational factors in the Adoption and Sophistication of database marketing in the UK Financial Services Industry Fletcher, Keith
 1996
 10 1 p. 10-21
12 p.
 article
                             10 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands