nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A new theory of direct market testing
|
Allenby, Greg M. |
|
1987 |
1 |
4 |
p. 24-37 14 p. |
artikel |
2 |
A profile of direct marketing television shoppers
|
Lincoln James, E. |
|
1987 |
1 |
4 |
p. 12-23 12 p. |
artikel |
3 |
Consumer adoption of videotex services
|
Korgaonkar, Pradeep K. |
|
1987 |
1 |
4 |
p. 63-71 9 p. |
artikel |
4 |
Direct response advertising
|
Bauer, Connie L. |
|
1987 |
1 |
4 |
p. 38-50 13 p. |
artikel |
5 |
From the editor
|
Schultz, Don E. |
|
1987 |
1 |
4 |
p. 3-4 2 p. |
artikel |
6 |
From the foundation
|
Yeck, John D. |
|
1987 |
1 |
4 |
p. 2- 1 p. |
artikel |
7 |
[No title]
|
|
|
1987 |
1 |
4 |
p. 73-74 2 p. |
artikel |
8 |
[No title]
|
|
|
1987 |
1 |
4 |
p. i- 1 p. |
artikel |
9 |
[No title]
|
Russell, Kathryn A. |
|
1987 |
1 |
4 |
p. 72- 1 p. |
artikel |
10 |
Selecting a mix of magazines for delivering targeted sales promotion
|
Bruvold, Norman T. |
|
1987 |
1 |
4 |
p. 51-62 12 p. |
artikel |
11 |
Setting the direct marketing research agenda for academia
|
Buskirk, Bruce D. |
|
1987 |
1 |
4 |
p. 5-11 7 p. |
artikel |