no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
1 |
Direct marketing thai style
|
Bateman, Merry |
|
1987 |
1 |
3 |
p. 57-60 4 p. |
article |
2 |
From the editor
|
Schultz, Don E. |
|
1987 |
1 |
3 |
p. 3-4 2 p. |
article |
3 |
From the foundation
|
Montesi, Richard L. |
|
1987 |
1 |
3 |
p. 2- 1 p. |
article |
4 |
Increasing compliance through the use of the legitimization of small donations technique and the follow-up procedures of phone reminder and gift incentive
|
Tom, Gail |
|
1987 |
1 |
3 |
p. 40-46 7 p. |
article |
5 |
[No title]
|
Tino, Richard |
|
1987 |
1 |
3 |
p. 62- 1 p. |
article |
6 |
[No title]
|
|
|
1987 |
1 |
3 |
p. 61- 1 p. |
article |
7 |
[No title]
|
|
|
1987 |
1 |
3 |
p. 63-64 2 p. |
article |
8 |
[No title]
|
|
|
1987 |
1 |
3 |
p. i- 1 p. |
article |
9 |
Some consumer product marketing dilemmas
|
Rosenfield, James R. |
|
1987 |
1 |
3 |
p. 5-15 11 p. |
article |
10 |
Toward “marketing” the image of direct mail marketing among promotional managers of financial institutions
|
Pettit, Kathy L. |
|
1987 |
1 |
3 |
p. 16-25 10 p. |
article |
11 |
Using direct mail to bridge “knowledge gaps” in communication about health
|
Finnegan Jr., John R. |
|
1987 |
1 |
3 |
p. 26-39 14 p. |
article |
12 |
Why recipients of direct mail do and don’t respond
|
Gould, James S. |
|
1987 |
1 |
3 |
p. 47-56 10 p. |
article |