| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation
|
Romaniuk, Jenni
|
|
2004
|
12 |
3 |
p. 70-80
11 p.
|
artikel
|
| 2 |
Business and Management Research: How to Complete Your Research Project Successfully
|
Alpert, Frank
|
|
2004
|
12 |
3 |
p. 106-108
3 p.
|
artikel
|
| 3 |
Consistent Consumer Responses To Price Changes
|
Scriven, John
|
|
2004
|
12 |
3 |
p. 21-39
19 p.
|
artikel
|
| 4 |
Dove vs. Dior: Extending the Brand Extension Decision-Making Process from Mass to Luxury
|
Riley, Francesca Dall’Olmo
|
|
2004
|
12 |
3 |
p. 40-55
16 p.
|
artikel
|
| 5 |
Editorial Board
|
|
|
2004
|
12 |
3 |
p. i-
1 p.
|
artikel
|
| 6 |
Empirical Generalisation in Marketing
|
Uncles, Mark D.
|
|
2004
|
12 |
3 |
p. 5-18
14 p.
|
artikel
|
| 7 |
Executive Summaries
|
|
|
2004
|
12 |
3 |
p. 19-20
2 p.
|
artikel
|
| 8 |
Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling More With Less Effort
|
Sharp, Byron
|
|
2004
|
12 |
3 |
p. 104-105
2 p.
|
artikel
|
| 9 |
Testing Dick and Basu's Customer Loyalty Model
|
Garland, Ron
|
|
2004
|
12 |
3 |
p. 81-87
7 p.
|
artikel
|
| 10 |
The Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication
|
Hart, Allison E.
|
|
2004
|
12 |
3 |
p. 88-96
9 p.
|
artikel
|
| 11 |
The Stochastic Nature of Purchasing a State's Lottery Products
|
Mizerski, Dick
|
|
2004
|
12 |
3 |
p. 56-69
14 p.
|
artikel
|
| 12 |
The Taiwanese are Just Like Australians in Their Loyalty to Fast Food Outlets
|
Bennett, Dag
|
|
2004
|
12 |
3 |
p. 97-103
7 p.
|
artikel
|
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