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                             77 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 A commentary on “conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity” Pappu, Ravi

58 C p.
artikel
2 A cross cultural study of gender differences in omnichannel retailing contexts Ameen, Nisreen

58 C p.
artikel
3 A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites Sundararaj, Vinu

58 C p.
artikel
4 A method for analyzing the daily variation in the spatial pattern of market area Sadahiro, Yukio

58 C p.
artikel
5 An empirical examination of the effects of design elements of email newsletters on consumers’ email responses and their purchase Kumar, Ashish

58 C p.
artikel
6 A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention Park, Jungkun

58 C p.
artikel
7 A study on China's time-honored catering brands: Achieving new inheritance of traditional brands Zhang, Shu-Ning

58 C p.
artikel
8 A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making? Qin, Hong

58 C p.
artikel
9 Behavioral changes of multichannel customers: Their persistence and influencing factors Li, Xi

58 C p.
artikel
10 Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions El Hedhli, Kamel

58 C p.
artikel
11 Chief stores officer and retailer performance Feng, Cong

58 C p.
artikel
12 Competitive location-based mobile coupon targeting strategy Luo, Meiling

58 C p.
artikel
13 Consumers’ preferences, attitudes and willingness to pay for bio-textile in wood fibers Sandra, Notaro

58 C p.
artikel
14 Customer experience in the B2B area: The impact of age-related impressions Lecoeuvre, Laurence

58 C p.
artikel
15 Do brands make consumers happy?- A masstige theory perspective Kumar, Ajay

58 C p.
artikel
16 Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study Kumar, Anil

58 C p.
artikel
17 Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation Schnack, Alexander

58 C p.
artikel
18 Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic Naeem, Muhammad

58 C p.
artikel
19 Duration of price promotion and product profit: An in-depth study based on point-of-sale data Li, Zhen

58 C p.
artikel
20 Editorial Board
58 C p.
artikel
21 Editorial introduction: Luxury services focusing on marketing and management Park, Jungkun

58 C p.
artikel
22 Emotional labor in a non-isolated service encounter - The impact of customer observation on perceived authenticity and perceived fairness Olk, Stephan

58 C p.
artikel
23 Empirical decomposition of customer responses to discount coupons in online FMCG retailing Montazeri, Samaneh

58 C p.
artikel
24 Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale Amin, Muhammad

58 C p.
artikel
25 Enhancing relationships in e-tail: Role of relationship quality and duration Dorai, Sriram

58 C p.
artikel
26 Estimating small-area demand of urban tourist for groceries: The case of Greater London Ye, Zi

58 C p.
artikel
27 Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions Septianto, Felix

58 C p.
artikel
28 Examining the consequences of customer-oriented deviance in retail Mortimer, Gary

58 C p.
artikel
29 Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective Yim, Mark Yi-Cheon

58 C p.
artikel
30 Factors affecting luxury consumers’ webrooming intention: A moderated-mediation approach Shankar, Amit

58 C p.
artikel
31 Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy Tafesse, Wondwesen

58 C p.
artikel
32 Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention Aw, Eugene Cheng-Xi

58 C p.
artikel
33 Has financial attitude impacted the trading activity of retail investors during the COVID-19 pandemic? Talwar, Manish

58 C p.
artikel
34 How trust mediate the effects of perceived justice on loyalty: A study in the context of automotive recall in China Liu, Yang

58 C p.
artikel
35 Humanizing voice assistant: The impact of voice assistant personality on consumers’ attitudes and behaviors Poushneh, Atieh

58 C p.
artikel
36 Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit Henkel, Laura

58 C p.
artikel
37 Impact of auditory sense on trust and brand affect through auditory social interaction and control Poushneh, Atieh

58 C p.
artikel
38 Impact of online convenience on mobile banking adoption intention: A moderated mediation approach Jebarajakirthy, Charles

58 C p.
artikel
39 Influence of incentive frames on offline-to-online interaction of outdoor advertising Wei, Zhiyong

58 C p.
artikel
40 Integrated planning for product selection, shelf-space allocation, and replenishment decision with elasticity and positioning effects Kim, Gwang

58 C p.
artikel
41 Intellectual property pricing under asymmetric duopoly Nie, Pu-yan

58 C p.
artikel
42 Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product Radon, Anita

58 C p.
artikel
43 Linking transaction-specific satisfaction and customer loyalty – The case of casino resorts Ji, Chunli

58 C p.
artikel
44 Managing service recovery experience: Effects of the forgiveness for older consumers Babin, Barry J.

58 C p.
artikel
45 Managing the effectiveness of e-commerce platforms in a pandemic Tran, Lobel Trong Thuy

58 C p.
artikel
46 Manufacturer rebate and channel coordination in O2O retailing Pei, Zhi

58 C p.
artikel
47 Mobile-assisted showroomers: Understanding their purchase journey and personalities Fiestas, Jorge Carlos

58 C p.
artikel
48 Multichannel shopping: The effect of decision making style on shopper journey configuration and satisfaction Harris, Patricia

58 C p.
artikel
49 Omnichannel retailing operations with coupon promotions Li, Zonghuo

58 C p.
artikel
50 QR code and mobile payment: The disruptive forces in retail Yan, Li-Ya

58 C p.
artikel
51 Redesigning after-sales service: Impact on incumbent product distribution channels Mehta, Ritu

58 C p.
artikel
52 Refining e-shoppers’ perceived risks: Development and validation of new measurement scale Bashir, Shahid

58 C p.
artikel
53 Religious influences in unrestrained consumer behaviour Singh, Jaskaran

58 C p.
artikel
54 Resilience toward supply disruptions: A stochastic inventory control model with partial backordering under the base stock policy Taleizadeh, Ata Allah

58 C p.
artikel
55 Restorative experiences and online tourists’ willingness to pay a price premium in an augmented reality environment Huang, Tseng-Lung

58 C p.
artikel
56 Rethinking the bottom of the pyramid: Towards a new marketing mix Purohit, Sonal

58 C p.
artikel
57 Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention Aw, Eugene Cheng-Xi

58 C p.
artikel
58 Social network analysis and domestic and international retailers: An investigation of social media networks of cosmetic brands Watanabe, Nicholas M.

58 C p.
artikel
59 Sound-symbolic signaling of online retailer sizes: The moderating effect of shopping goals Ketron, Seth

58 C p.
artikel
60 Special issue on the National Brand & Private Label Marketing Conference 2014 Martínez-López, Francisco J.

58 C p.
artikel
61 Technology product coolness and its implication for brand love Tiwari, Amit Anand

58 C p.
artikel
62 The association between spatial attributes and neighborhood characteristics based on Meituan take-out data: Evidence from shanghai business circles Shi, Yishao

58 C p.
artikel
63 The ramification of dynamic investment on the promotion and preservation technology for inventory management through a modified flower pollination algorithm Saha, Subrata

58 C p.
artikel
64 The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes Ozkara, Behcet Yalin

58 C p.
artikel
65 Thinking inside the box: An empirical exploration of subscription retailing Bray, J.

58 C p.
artikel
66 Transaction factors’ influence on the choice of payment by Polish consumers Świecka, Beata

58 C p.
artikel
67 Travel deterrents to regional destinations Prentice, Catherine

58 C p.
artikel
68 Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness Sanyal, Shamindra Nath

58 C p.
artikel
69 Understanding local food consumption from an ideological perspective: Locavorism, authenticity, pride, and willingness to visit Kim, Sun-Hwa

58 C p.
artikel
70 Understanding on-the-go consumption: A retail mix perspective Jebarajakirthy, Charles

58 C p.
artikel
71 Using word of mouth data from social media to identify asymmetric competition in food retailing Jaeger, Lena-Christin

58 C p.
artikel
72 What drives brand love for natural products? The moderating role of household size Kumar, Sushant

58 C p.
artikel
73 What motivates customers to shop in smart shops? The impacts of smart technology and technology readiness Chang, Yu-Wei

58 C p.
artikel
74 What type of purchase do you prefer to share on social networking sites: Experiential or material? Zhang, Min

58 C p.
artikel
75 When I feel invaded, I will avoid it: The effect of advertising invasiveness on consumers’ avoidance of social media advertising Niu, Xingchen

58 C p.
artikel
76 Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions Karpinska-Krakowiak, Malgorzata

58 C p.
artikel
77 You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise Sokolova, Karina

58 C p.
artikel
                             77 gevonden resultaten
 
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