| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony
|
Dey, Bidit Lal
|
|
2016
|
29 |
C |
p. 40-48
9 p.
|
artikel
|
| 2 |
Conceptualising and measuring consumer-based brand–retailer–channel equity
|
Londoño, Juan Carlos
|
|
2016
|
29 |
C |
p. 70-81
12 p.
|
artikel
|
| 3 |
Consumer adoption of No Junk Mail stickers: An extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
|
Simon, Françoise
|
|
2016
|
29 |
C |
p. 12-21
10 p.
|
artikel
|
| 4 |
Consumers' emotional responses to the Christmas TV advertising of four retail brands
|
Cartwright, Joanna
|
|
2016
|
29 |
C |
p. 82-91
10 p.
|
artikel
|
| 5 |
Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product
|
Plotkina, Daria
|
|
2016
|
29 |
C |
p. 1-11
11 p.
|
artikel
|
| 6 |
Editorial board
|
|
|
2016
|
29 |
C |
p. IFC-
1 p.
|
artikel
|
| 7 |
Increasing online sales by facilitating spillover shopping
|
Bhatnagar, Amit
|
|
2016
|
29 |
C |
p. 58-69
12 p.
|
artikel
|
| 8 |
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
|
Quach, Thu Nguyen
|
|
2016
|
29 |
C |
p. 104-113
10 p.
|
artikel
|
| 9 |
Marketing strategies, perceived risks, and consumer trust in online buying behaviour
|
Pappas, Nikolaos
|
|
2016
|
29 |
C |
p. 92-103
12 p.
|
artikel
|
| 10 |
Predicting green product consumption using theory of planned behavior and reasoned action
|
Paul, Justin
|
|
2016
|
29 |
C |
p. 123-134
12 p.
|
artikel
|
| 11 |
Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty
|
Park, Hyejune
|
|
2016
|
29 |
C |
p. 114-122
9 p.
|
artikel
|
| 12 |
Service with a smile: Does the type of smile matter?
|
Andrzejewski, Susan A.
|
|
2016
|
29 |
C |
p. 135-141
7 p.
|
artikel
|
| 13 |
Taboo tattoos? A study of the gendered effects of body art on consumers' attitudes toward visibly tattooed front line staff
|
Baumann, Chris
|
|
2016
|
29 |
C |
p. 31-39
9 p.
|
artikel
|
| 14 |
The CSR's influence on customer responses in Indian banking sector
|
Fatma, Mobin
|
|
2016
|
29 |
C |
p. 49-57
9 p.
|
artikel
|
| 15 |
Understanding premium private labels: A consumer categorisation approach
|
Nenycz-Thiel, Magda
|
|
2016
|
29 |
C |
p. 22-30
9 p.
|
artikel
|
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