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                             26 results found
no title author magazine year volume issue page(s) type
1 A profile of the new product professional Feldman, Laurence P.
1991
8 4 p. 252-266
15 p.
article
2 A retailer's view of industrial innovation: An interview with David Glass, president and CEO of Wal-Mart Stores Inc. Udell, Gerald G.
1991
8 4 p. 231-239
9 p.
article
3 Author index to volume 8 1991
8 4 p. 320-
1 p.
article
4 Competing with time-saving service 1991
8 4 p. 317-
1 p.
article
5 Cumulative subject index to abstracts published in volumes 7 and 8 1991
8 4 p. 323-329
7 p.
article
6 Eco-friendly, but fern-free 1991
8 4 p. 315-
1 p.
article
7 Effects of productivity goals, creativity goals, and personal discretion on individual creativity 1991
8 4 p. 318-
1 p.
article
8 Fantasies for sale: Marketing products that do not yet exist 1991
8 4 p. 312-
1 p.
article
9 From the editor Hustad, Thomas P.
1991
8 4 p. 229-230
2 p.
article
10 How the Japanese accelerated new car development 1991
8 4 p. 313-
1 p.
article
11 Innovation and creativity: Woods, trees and pathways 1991
8 4 p. 309-
1 p.
article
12 Internal marketing: Integrating R&D and marketing within the organization 1991
8 4 p. 307-
1 p.
article
13 Launching a financial service 1991
8 4 p. 310-
1 p.
article
14 Managing for speed to avoid product obsolescence: A survey of techniques Cordero, Rene
1991
8 4 p. 283-294
12 p.
article
15 Managing through cycles of technological change 1991
8 4 p. 316-
1 p.
article
16 New product process activities and project outcomes 1991
8 4 p. 306-
1 p.
article
17 Outliving the myths 1991
8 4 p. 315-
1 p.
article
18 Partnering as focused market strategy 1991
8 4 p. 310-
1 p.
article
19 Subject index to volume 8 1991
8 4 p. 321-322
2 p.
article
20 Success and failure in new ventures 1991
8 4 p. 309-
1 p.
article
21 The effects of matrix organization size and number of project assignments on performance 1991
8 4 p. 308-
1 p.
article
22 The impact of product innovativeness on performance Kleinschmidt, E.J.
1991
8 4 p. 240-251
12 p.
article
23 The institutional domain of technology diffusion Mohan Reddy, N.
1991
8 4 p. 295-304
10 p.
article
24 The relationship of R&D/ sales to firm performance: An investigation of marketing contingencies Holak, Susan L.
1991
8 4 p. 267-282
16 p.
article
25 The rising price of technological leadership 1991
8 4 p. 314-
1 p.
article
26 Volume 8 contents 1991
8 4 p. I-III
nvt p.
article
                             26 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands