| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Abstracts
|
|
|
1990
|
7 |
3 |
p. 244-245
2 p.
|
article
|
| 2 |
An anlysis of the use of extrafunctional information by R&D and marketing personnel: Review and model
|
Moenaert, Rudy K.
|
|
1990
|
7 |
3 |
p. 213-229
17 p.
|
article
|
| 3 |
A new system for rating service quality
|
|
|
1990
|
7 |
3 |
p. 246-
1 p.
|
article
|
| 4 |
Capitalizing on brand extensions
|
|
|
1990
|
7 |
3 |
p. 245-246
2 p.
|
article
|
| 5 |
Conducting customer service audits
|
|
|
1990
|
7 |
3 |
p. 248-249
2 p.
|
article
|
| 6 |
From the editor
|
Hustad, Thomas P.
|
|
1990
|
7 |
3 |
p. 171-172
2 p.
|
article
|
| 7 |
Further development of a descriptive profile of entrepreneurs
|
|
|
1990
|
7 |
3 |
p. 256-
1 p.
|
article
|
| 8 |
Global corporate competition: Who's winning, who's losing, and the R&D factor as one reason why
|
|
|
1990
|
7 |
3 |
p. 252-
1 p.
|
article
|
| 9 |
Interpretative barriers to successful product innovation
|
|
|
1990
|
7 |
3 |
p. 247-248
2 p.
|
article
|
| 10 |
It's still caveat, inventor
|
Udell, Gerald G.
|
|
1990
|
7 |
3 |
p. 230-243
14 p.
|
article
|
| 11 |
Just-in-time: Some marketing issues raised by a popular concept in production and distribution
|
|
|
1990
|
7 |
3 |
p. 255-256
2 p.
|
article
|
| 12 |
King customer: At companies that listen hard and respond fast, bottom lines thrive
|
|
|
1990
|
7 |
3 |
p. 249-
1 p.
|
article
|
| 13 |
Long-range scenario research as a factor in long-range consumer marketing planning
|
|
|
1990
|
7 |
3 |
p. 249-250
2 p.
|
article
|
| 14 |
New product idea activities in large technology based firms
|
McGuiness, Norman
|
|
1990
|
7 |
3 |
p. 173-185
13 p.
|
article
|
| 15 |
Product/market innovations: A study of top management involvement among four cultures
|
Harvey Hegarty, W.
|
|
1990
|
7 |
3 |
p. 186-199
14 p.
|
article
|
| 16 |
Project team communication and cross-functional cooperation in new program development
|
Pinto, Mary Beth
|
|
1990
|
7 |
3 |
p. 200-212
13 p.
|
article
|
| 17 |
Research and development for services
|
|
|
1990
|
7 |
3 |
p. 257-
1 p.
|
article
|
| 18 |
Taste tests: Changing the rules to improve the game
|
|
|
1990
|
7 |
3 |
p. 254-255
2 p.
|
article
|
| 19 |
Team play, team pay—New ways of keeping score
|
|
|
1990
|
7 |
3 |
p. 253-254
2 p.
|
article
|
| 20 |
The designs of the decade
|
|
|
1990
|
7 |
3 |
p. 250-251
2 p.
|
article
|
| 21 |
The false advertising of specialty medical products under the Lanham Act
|
|
|
1990
|
7 |
3 |
p. 252-253
2 p.
|
article
|
| 22 |
The paradox of manufacturing productivity and innovation
|
|
|
1990
|
7 |
3 |
p. 246-247
2 p.
|
article
|
| 23 |
Top-notch technology: The year's best R&D
|
|
|
1990
|
7 |
3 |
p. 254-
1 p.
|
article
|
| 24 |
Wake-up strategies for tired R&D projects
|
|
|
1990
|
7 |
3 |
p. 256-257
2 p.
|
article
|
Journal description