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                             24 results found
no title author magazine year volume issue page(s) type
1 A constrained unfolding methodology for product positioning 1987
 4 1 p. 72-73
2 p.
 article
2 A consumer-based approach to designing product line extensions Green, Paul E.
 1987
 4 1 p. 21-32
12 p.
 article
3 A decision-support system for evaluating sales prospects and launch strategies for new products 1987
 4 1 p. 74-75
2 p.
 article
4 Corporate innovation and entrepreneurship 1987
 4 1 p. 70-71
2 p.
 article
5 Designing the designers 1987
 4 1 p. 64-65
2 p.
 article
6 Editorial Board 1987
 4 1 p. CO2-
1 p.
 article
7 Focus groups and the development of new products by technologically driven companies: A comment Seymour, Daniel T.
 1987
 4 1 p. 50-54
5 p.
 article
8 From the editors Crawford, C. Merle
 1987
 4 1 p. 1-5
5 p.
 article
9 Illinois ownership laws: Employers may not own inventions and confidential information 1987
 4 1 p. 71-72
2 p.
 article
10 Incentives for the divisional manager 1987
 4 1 p. 63-64
2 p.
 article
11 Indexing product quality 1987
 4 1 p. 70-
1 p.
 article
12 Integrating marketing variables in the early stages of the new product process to support the design and the development of technologically advanced new industrial products 1987
 4 1 p. 67-68
2 p.
 article
13 Marketing hype: A new perspective for new product research and introduction Wind, Jerry
 1987
 4 1 p. 43-49
7 p.
 article
14 Molecule to the marketplace 1987
 4 1 p. 71-
1 p.
 article
15 New product development practices of industrial marketers Moore, William L.
 1987
 4 1 p. 6-20
15 p.
 article
16 Pricing augmented commercial services Friedman, Roberto
 1987
 4 1 p. 33-42
10 p.
 article
17 Publications being abstracted 1987
 4 1 p. 61-63
3 p.
 article
18 Technology transfer: The approach of a Dutch multinational 1987
 4 1 p. 65-66
2 p.
 article
19 The exercise of patent rights through multiple exclusive field-of-use licensing 1987
 4 1 p. 73-74
2 p.
 article
20 The product enthusiast: Implications for marketing strategy 1987
 4 1 p. 68-69
2 p.
 article
21 The transformational leader 1987
 4 1 p. 66-67
2 p.
 article
22 The validity of patents after market testing: A new and improved experimental use doctrine 1987
 4 1 p. 69-70
2 p.
 article
23 Usefulness of the ideation principle of extended effort in real world professional and managerial creative problem solving 1987
 4 1 p. 73-
1 p.
 article
24 What focus groups can and cannot do: A reply to Seymour McQuarrie, Edward F.
 1987
 4 1 p. 55-60
6 p.
 article
                             24 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands