| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Creating Growth in New Markets: A Simultaneous Model of Firm Entry and Price *
|
Bayus, Barry L.
|
|
2007
|
24 |
2 |
p. 139-155
|
artikel
|
| 2 |
Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction
|
Kaplan, Andreas M.
|
|
2007
|
24 |
2 |
p. 101-116
|
artikel
|
| 3 |
From the Editor
|
Di Benedetto, C. Anthony
|
|
2007
|
24 |
2 |
p. 99-100
|
artikel
|
| 4 |
How Teamwork Matters More as Team Member Dispersion Increases *
|
Hoegl, Martin
|
|
2007
|
24 |
2 |
p. 156-165
|
artikel
|
| 5 |
Kellogg on Branding: By the Marketing Faculty of the Kellogg School of Management by Alice M. Tybout and Tim Calkins (eds.)
|
Castellion, George
|
|
2007
|
24 |
2 |
p. 184-186
|
artikel
|
| 6 |
PERSPECTIVE: Empirical Generalization and the Role of Culture in New Product Development *
|
Ettlie, John E.
|
|
2007
|
24 |
2 |
p. 180-183
|
artikel
|
| 7 |
Product Innovation: Leading Change through Integrated Product Development by David L. Rainey
|
Crawford, John C.
|
|
2007
|
24 |
2 |
p. 188-190
|
artikel
|
| 8 |
Quality Management System Handbook for Product Development Companies by Vivek Nanda
|
Kingston, George
|
|
2007
|
24 |
2 |
p. 190
|
artikel
|
| 9 |
Systematic Design Methods and the Creative Performance of New Product Teams: Do They Contradict or Complement Each Other?
|
Leenders, Roger Th. A. J.
|
|
2007
|
24 |
2 |
p. 166-179
|
artikel
|
| 10 |
The Change Function: Why Some Technologies Take Off while Others Crash and Burn by Pip Coburn
|
Feldman, Laurence P.
|
|
2007
|
24 |
2 |
p. 186-188
|
artikel
|
| 11 |
The Relative Importance of Interfirm Relationships and Knowledge Transfer for New Product Development Success *
|
Knudsen, Mette Praest
|
|
2007
|
24 |
2 |
p. 117-138
|
artikel
|
Tijdschrift beschrijving