| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A conjoint-based product designing procedure incorporating price competition
|
Choi, S.Chan
|
|
1994
|
11 |
5 |
p. 451-459
9 p.
|
artikel
|
| 2 |
Author index to volume 11
|
|
|
1994
|
11 |
5 |
p. 483-
1 p.
|
artikel
|
| 3 |
Breadth of coverage for intellectual property law
|
|
|
1994
|
11 |
5 |
p. 470-471
2 p.
|
artikel
|
| 4 |
Commercial use of conjoint analysis in Europe: Results and critical reflections
|
|
|
1994
|
11 |
5 |
p. 472-473
2 p.
|
artikel
|
| 5 |
Competitive positioning: The key to marketing strategy
|
Loon, Jimmy
|
|
1994
|
11 |
5 |
p. 479-
1 p.
|
artikel
|
| 6 |
Customer visits, building a better market focus
|
Scheu, James R.
|
|
1994
|
11 |
5 |
p. 476-477
2 p.
|
artikel
|
| 7 |
Design and marketing of new products (2d edition)
|
Holak, Susan L.
|
|
1994
|
11 |
5 |
p. 481-482
2 p.
|
artikel
|
| 8 |
Determinants of new product performance: A review and meta-analysis
|
Montoya-Weiss, Mitzi M.
|
|
1994
|
11 |
5 |
p. 397-417
21 p.
|
artikel
|
| 9 |
Determinants of timeliness in product development
|
Cooper, Robert G.
|
|
1994
|
11 |
5 |
p. 381-396
16 p.
|
artikel
|
| 10 |
Executive levers for the strategic management of technology
|
|
|
1994
|
11 |
5 |
p. 471-472
2 p.
|
artikel
|
| 11 |
Factors influencing new product success and failure in small entrepreneurial high-technology electronics firms
|
Yap, Chee Meng
|
|
1994
|
11 |
5 |
p. 418-432
15 p.
|
artikel
|
| 12 |
From the editor
|
Hustad, Thomas P.
|
|
1994
|
11 |
5 |
p. 379-380
2 p.
|
artikel
|
| 13 |
Groups interacting with technology
|
McGourty, Jack
|
|
1994
|
11 |
5 |
p. 479-481
3 p.
|
artikel
|
| 14 |
Harnessing the power of your suppliers
|
|
|
1994
|
11 |
5 |
p. 469-470
2 p.
|
artikel
|
| 15 |
How to escape a price war
|
|
|
1994
|
11 |
5 |
p. 464-466
3 p.
|
artikel
|
| 16 |
Innovating through alliances: Expectations and limitations
|
|
|
1994
|
11 |
5 |
p. 474-475
2 p.
|
artikel
|
| 17 |
Integrated process design and development
|
Robinson, Dale L.
|
|
1994
|
11 |
5 |
p. 477-478
2 p.
|
artikel
|
| 18 |
Interpersonal behaviors that damage the productivity of creative problem solving groups
|
|
|
1994
|
11 |
5 |
p. 467-468
2 p.
|
artikel
|
| 19 |
Managing product innovation at Sony: The development of the data discman
|
|
|
1994
|
11 |
5 |
p. 467-
1 p.
|
artikel
|
| 20 |
Marketing with blinders on
|
|
|
1994
|
11 |
5 |
p. 471-
1 p.
|
artikel
|
| 21 |
Product replacement: Strategies for simultaneous product deletion and launch
|
Saunders, John
|
|
1994
|
11 |
5 |
p. 433-450
18 p.
|
artikel
|
| 22 |
Quality's second coming
|
|
|
1994
|
11 |
5 |
p. 473-474
2 p.
|
artikel
|
| 23 |
Significant issues for the future of product innovation
|
Voss, C.A.
|
|
1994
|
11 |
5 |
p. 460-463
4 p.
|
artikel
|
| 24 |
Spend a day in the life of your customers
|
|
|
1994
|
11 |
5 |
p. 468-469
2 p.
|
artikel
|
| 25 |
Subject index to volume 11
|
|
|
1994
|
11 |
5 |
p. 484-486
3 p.
|
artikel
|
| 26 |
The perils of customer satisfaction
|
|
|
1994
|
11 |
5 |
p. 473-
1 p.
|
artikel
|
| 27 |
Timing is everything in a product rollout
|
|
|
1994
|
11 |
5 |
p. 474-
1 p.
|
artikel
|
| 28 |
Understanding customer abilities in product concept tests
|
|
|
1994
|
11 |
5 |
p. 466-467
2 p.
|
artikel
|
| 29 |
Volume contents
|
|
|
1994
|
11 |
5 |
p. I-II
nvt p.
|
artikel
|
| 30 |
Winning the new product development battle
|
Deck, Mark
|
|
1994
|
11 |
5 |
p. 478-479
2 p.
|
artikel
|
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