| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Advertising and culture: Theoretical perspectives
|
Kreiling, Albert
|
|
1997
|
23 |
4 |
p. 420-421
2 p.
|
artikel
|
| 2 |
Blacks and the American political system
|
Guth, David W.
|
|
1997
|
23 |
4 |
p. 429-430
2 p.
|
artikel
|
| 3 |
Breakup
|
Wylie, Frank Winston
|
|
1997
|
23 |
4 |
p. 428-429
2 p.
|
artikel
|
| 4 |
Consulting success using higher performance standards
|
Geary, David L.
|
|
1997
|
23 |
4 |
p. 421-422
2 p.
|
artikel
|
| 5 |
Cultural differences in an interorganizational network: Shared public relations firms among Japanese and American companies
|
Jang, Ha-Yong
|
|
1997
|
23 |
4 |
p. 327-341
15 p.
|
artikel
|
| 6 |
Experiment-research methodology in marketing types and applications
|
Hallahan, Kirk
|
|
1997
|
23 |
4 |
p. 416-417
2 p.
|
artikel
|
| 7 |
Index
|
|
|
1997
|
23 |
4 |
p. 435-437
3 p.
|
artikel
|
| 8 |
Issue management and the Australian gun debate
|
Reynolds, Christopher
|
|
1997
|
23 |
4 |
p. 343-360
18 p.
|
artikel
|
| 9 |
Jews & Blacks: A dialogue on race, religion and culture in America
|
Miller, Debra A.
|
|
1997
|
23 |
4 |
p. 430-431
2 p.
|
artikel
|
| 10 |
Leading change
|
Haynes, Jill R.
|
|
1997
|
23 |
4 |
p. 422-423
2 p.
|
artikel
|
| 11 |
Marketing for nonprofit organizations (second edition)
|
Regensburger, Linda
|
|
1997
|
23 |
4 |
p. 417-418
2 p.
|
artikel
|
| 12 |
Marketing public relations: The hows that make it work
|
Oskam, Gordon B.
|
|
1997
|
23 |
4 |
p. 415-416
2 p.
|
artikel
|
| 13 |
Marketing to the mind: Right brain strategies for advertising and marketing
|
Paluszek, John
|
|
1997
|
23 |
4 |
p. 411-414
4 p.
|
artikel
|
| 14 |
Mass media & environmental conflict: America's green crusades
|
Kruckeberg, Dean
|
|
1997
|
23 |
4 |
p. 424-
1 p.
|
artikel
|
| 15 |
Nonprofit news coverage: A guide for journalists
|
Nummy, Katherine
|
|
1997
|
23 |
4 |
p. 418-419
2 p.
|
artikel
|
| 16 |
Opportunity in paid vs. unpaid public relations internships: A semantic network analysis
|
Maynard, Michael L.
|
|
1997
|
23 |
4 |
p. 377-390
14 p.
|
artikel
|
| 17 |
President Nixon sees a ‘cover up’: Public relations in federal agencies
|
Lee, Mordecai
|
|
1997
|
23 |
4 |
p. 301-325
25 p.
|
artikel
|
| 18 |
Public relations writing & media techniques
|
O'Gara, Robert J.
|
|
1997
|
23 |
4 |
p. 411-
1 p.
|
artikel
|
| 19 |
Selected bibliography of articles, books, and papers relating to research for measuring and evaluating public relations effectiveness
|
Lindenmann, WalterK.
|
|
1997
|
23 |
4 |
p. 402-408
7 p.
|
artikel
|
| 20 |
Selling sin the marketing of socially unacceptable products
|
Maurillo, Donna R.
|
|
1997
|
23 |
4 |
p. 419-420
2 p.
|
artikel
|
| 21 |
Setting minimum standards for measuring public relations effectiveness
|
Lindenwann, Walter K.
|
|
1997
|
23 |
4 |
p. 391-402
12 p.
|
artikel
|
| 22 |
Shamans, software and spleens: Law and construction of the information society
|
Clark, J.Kenneth
|
|
1997
|
23 |
4 |
p. 425-426
2 p.
|
artikel
|
| 23 |
Sociodrama: An interpretive theory for the practice of public relations
|
Hallahan, Kirk
|
|
1997
|
23 |
4 |
p. 414-415
2 p.
|
artikel
|
| 24 |
The crisis manager: Facing risk and responsibility
|
Wylie, Frank Winston
|
|
1997
|
23 |
4 |
p. 409-410
2 p.
|
artikel
|
| 25 |
The state of the nation
|
Shively, Denise L.
|
|
1997
|
23 |
4 |
p. 426-428
3 p.
|
artikel
|
| 26 |
The status of the school public relations practitioner: A statewide exploration
|
Zoch, Lynn M.
|
|
1997
|
23 |
4 |
p. 361-375
15 p.
|
artikel
|
| 27 |
Wireless: Strategically liberalizing the telecommunications market
|
Lustig, Theodore
|
|
1997
|
23 |
4 |
p. 424-425
2 p.
|
artikel
|
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