| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A balanced scorecard approach to public relations management assessment
|
Fleisher, Craig S.
|
|
1997
|
23 |
2 |
p. 117-142
26 p.
|
article
|
| 2 |
Communication and technology: The complete guide to using technology for organizational communication
|
Kendall, Robert
|
|
1997
|
23 |
2 |
p. 190-191
2 p.
|
article
|
| 3 |
Critical perspectives in public relations
|
Hiebert, Ray E.
|
|
1997
|
23 |
2 |
p. 187-190
4 p.
|
article
|
| 4 |
Freedom's law: The moral reading of the American Constitution
|
Mulligan, William A.
|
|
1997
|
23 |
2 |
p. 193-194
2 p.
|
article
|
| 5 |
Image repair discourse and crisis communication
|
Benoit, William L.
|
|
1997
|
23 |
2 |
p. 177-186
10 p.
|
article
|
| 6 |
Machiavelli's virtue
|
Schick, Thomas A.
|
|
1997
|
23 |
2 |
p. 194-195
2 p.
|
article
|
| 7 |
Media tactics in New Zealand's Crown Health Enterprises
|
Comrie, Margie
|
|
1997
|
23 |
2 |
p. 161-176
16 p.
|
article
|
| 8 |
PR! A social history of spin
|
Hiebert, Ray E.
|
|
1997
|
23 |
2 |
p. 187-
1 p.
|
article
|
| 9 |
Proposal savvy: Creating successful proposals for media projects
|
Martinelli, Kathleen A.
|
|
1997
|
23 |
2 |
p. 192-193
2 p.
|
article
|
| 10 |
Simulated test marketing: Technology for launching successful new products
|
Sallot, Lynne M.
|
|
1997
|
23 |
2 |
p. 191-192
2 p.
|
article
|
| 11 |
Teenagers: An American history
|
Wilson, Laurie J.
|
|
1997
|
23 |
2 |
p. 195-196
2 p.
|
article
|
| 12 |
The picture of health? Message standardization and recall of televised AIDS public service announcements
|
Walters, T.N.
|
|
1997
|
23 |
2 |
p. 143-159
17 p.
|
article
|
| 13 |
To know us is to love us: The public relations campaign to sell a ‘Business-tourist-friendly’ Miami
|
Tilson, Donn James
|
|
1997
|
23 |
2 |
p. 95-115
21 p.
|
article
|
Journal description