| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A window to the ideal self: A study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
|
Ma, Jenny Weichen
|
|
2017
|
74 |
C |
p. 139-142
4 p.
|
artikel
|
| 2 |
Blurring production-consumption boundaries: Making my own luxury bag
|
Kim, Ha Youn
|
|
2017
|
74 |
C |
p. 120-125
6 p.
|
artikel
|
| 3 |
Celebrities as human brands: An inquiry on stakeholder-actor co-creation of brand identities
|
Centeno, Dave
|
|
2017
|
74 |
C |
p. 133-138
6 p.
|
artikel
|
| 4 |
Co-creating service recovery after service failure: The role of brand equity
|
Hazée, Simon
|
|
2017
|
74 |
C |
p. 101-109
9 p.
|
artikel
|
| 5 |
Configurations of strategic R&D decisions and financial performance in small-sized and medium-sized firms
|
Teirlinck, Peter
|
|
2017
|
74 |
C |
p. 55-65
11 p.
|
artikel
|
| 6 |
Consumer reactions to corporate tax strategies: The role of political ideology
|
Antonetti, Paolo
|
|
2017
|
74 |
C |
p. 1-10
10 p.
|
artikel
|
| 7 |
Contemporary dandies: The behavioral characteristics of Korean male consumers in fashion multi-brand stores and tailor shops
|
Kim, Tae Youn
|
|
2017
|
74 |
C |
p. 149-153
5 p.
|
artikel
|
| 8 |
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
|
Merchant, Altaf
|
|
2017
|
74 |
C |
p. 113-119
7 p.
|
artikel
|
| 9 |
Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital
|
Madhavaram, Sreedhar
|
|
2017
|
74 |
C |
p. 38-46
9 p.
|
artikel
|
| 10 |
Destination Neurogenetics: Creation of destination meme maps of tourists
|
Atadil, Hilmi A.
|
|
2017
|
74 |
C |
p. 154-161
8 p.
|
artikel
|
| 11 |
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media
|
Gretry, Anaïs
|
|
2017
|
74 |
C |
p. 77-89
13 p.
|
artikel
|
| 12 |
Editorial Board
|
|
|
2017
|
74 |
C |
p. ii-vi
nvt p.
|
artikel
|
| 13 |
How critical events shape the evolution of sales organizations: A case study of a business-to-business services firm
|
Beeler, Lisa
|
|
2017
|
74 |
C |
p. 66-76
11 p.
|
artikel
|
| 14 |
Is Bart Simpson offering sage advice? A case-based general theory of managers' core self-evaluations and job satisfaction
|
Ang, Huat Bin (Andy)
|
|
2017
|
74 |
C |
p. 11-37
27 p.
|
artikel
|
| 15 |
Learning consumer behavior using marketing anthropology methods
|
Martin, Drew
|
|
2017
|
74 |
C |
p. 110-112
3 p.
|
artikel
|
| 16 |
Nature as extended-self: Sacred nature relationship and implications for responsible consumption behavior
|
Kunchamboo, Vimala
|
|
2017
|
74 |
C |
p. 126-132
7 p.
|
artikel
|
| 17 |
Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customers
|
Stangl, Brigitte
|
|
2017
|
74 |
C |
p. 168-174
7 p.
|
artikel
|
| 18 |
Product sales forecasting using online reviews and historical sales data: A method combining the Bass model and sentiment analysis
|
Fan, Zhi-Ping
|
|
2017
|
74 |
C |
p. 90-100
11 p.
|
artikel
|
| 19 |
Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application
|
Han, Jinghe
|
|
2017
|
74 |
C |
p. 162-167
6 p.
|
artikel
|
| 20 |
The changing bases of mutual trust formation in inter-organizational relationships: A dyadic study of university-industry research collaborations
|
Bstieler, Ludwig
|
|
2017
|
74 |
C |
p. 47-54
8 p.
|
artikel
|
| 21 |
(Un)saving face, or the designer face as a new consumer commodity
|
Kniazeva, Maria
|
|
2017
|
74 |
C |
p. 143-148
6 p.
|
artikel
|
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