nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A Brand's Advertising and Promotion Allocation Strategy
|
Anselmi, Kenneth |
|
2000 |
48 |
2 |
p. 113-122 10 p. |
artikel |
2 |
Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention
|
Alford, Bruce L. |
|
2000 |
48 |
2 |
p. 93-100 8 p. |
artikel |
3 |
An Exploration of The Meaning and Outcomes of a Customer-Defined Market Orientation
|
Webb, Dave |
|
2000 |
48 |
2 |
p. 101-112 12 p. |
artikel |
4 |
A Systematic Approach to Tourism Policy
|
Alavi, Jafar |
|
2000 |
48 |
2 |
p. 147-156 10 p. |
artikel |
5 |
Marketing of a Financial Innovation Commercial Use of the Euro by European Companies Prior to Mandatory Adoption
|
van Everdingen, Yvonne M. |
|
2000 |
48 |
2 |
p. 123-133 11 p. |
artikel |
6 |
Relationship of Firm Size, Initial Diversification, and Internationalization with Strategic Change
|
Dass, Parshotam |
|
2000 |
48 |
2 |
p. 135-146 12 p. |
artikel |
7 |
Riding the Wave
|
Claycomb, Cindy |
|
2000 |
48 |
2 |
p. 157-162 6 p. |
artikel |