| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions
|
Kavanoor, Sukumar
|
|
1997
|
40 |
3 |
p. 219-227
9 p.
|
artikel
|
| 2 |
A relationship maintenance model: A comparison between managed health care and traditional fee-for-service
|
Barksdale Jr., Hiram C.
|
|
1997
|
40 |
3 |
p. 237-247
11 p.
|
artikel
|
| 3 |
Author index
|
|
|
1997
|
40 |
3 |
p. 251-
1 p.
|
artikel
|
| 4 |
Call for papers
|
|
|
1997
|
40 |
3 |
p. 249-
1 p.
|
artikel
|
| 5 |
Contents
|
|
|
1997
|
40 |
3 |
p. I-II
nvt p.
|
artikel
|
| 6 |
Influences on member commitment to group purchasing organizations
|
Doucette, William R.
|
|
1997
|
40 |
3 |
p. 183-189
7 p.
|
artikel
|
| 7 |
Predicting total health care costs of medicaid recipients: An artificial neural systems approach
|
Morrison, Joyce R.
|
|
1997
|
40 |
3 |
p. 191-197
7 p.
|
artikel
|
| 8 |
Profiling pharmaceutical allergy medications by symptoms and their relief: A study of consumer perceptions
|
Gould, Stephen J.
|
|
1997
|
40 |
3 |
p. 199-206
8 p.
|
artikel
|
| 9 |
Special issue on challenges and opportunities for the pharmaceutical industry in a changing health care environment
|
Szeinbach, Sheryl L.
|
|
1997
|
40 |
3 |
p. 181-182
2 p.
|
artikel
|
| 10 |
Subject index
|
|
|
1997
|
40 |
3 |
p. 253-255
3 p.
|
artikel
|
| 11 |
The pharmacist as a drug information supplier in hospitals: A view from services marketing
|
Boerkamp, Ellis J.C.
|
|
1997
|
40 |
3 |
p. 207-218
12 p.
|
artikel
|
| 12 |
Use of pharmaceutical manufacturers' value-added services to build customer loyalty
|
Szeinbach, Sheryl L.
|
|
1997
|
40 |
3 |
p. 229-236
8 p.
|
artikel
|
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