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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
7 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Celebrity spokesperson and brand congruence |
Misra, Shekhar |
1990 |
21 | 2 |
p. 159-173 15 p. |
article |
|
| 2 | Differences between nonrespondents and refusers in market surveys using mixed modes of contact |
Schneider, Kenneth C. |
1990 |
21 | 2 |
p. 91-107 17 p. |
article |
|
| 3 | Patronage behavior and retail strategic planning: on the cutting edge! |
1990 |
21 | 2 |
p. 174-175 2 p. |
article |
||
| 4 | Perceptual biases in affirmative disclosures in print ads |
Kilbourne, William E. |
1990 |
21 | 2 |
p. 131-141 11 p. |
article |
|
| 5 | Pollution control revenue bond sales and public utility share prices |
Varma, Raj |
1990 |
21 | 2 |
p. 109-117 9 p. |
article |
|
| 6 | The wealth effects of corporate lawsuits |
Fields, M.Andrew |
1990 |
21 | 2 |
p. 143-158 16 p. |
article |
|
| 7 | Wholesale operations and vendor evaluation |
Germain, Richard |
1990 |
21 | 2 |
p. 119-129 11 p. |
article |
7 results found