nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Activist brand perception: Conceptualization, scale development and validation
|
Saracevic, Selma |
|
|
180 |
C |
p. |
artikel |
2 |
Artificial intelligence and consumer behavior: From predictive to generative AI
|
Hermann, Erik |
|
|
180 |
C |
p. |
artikel |
3 |
Climate change and shareholder value: Evidence from textual analysis and Trump’s unexpected victory
|
Chatjuthamard, Pattanaporn |
|
|
180 |
C |
p. |
artikel |
4 |
Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships
|
Kittur, Prathamesh |
|
|
180 |
C |
p. |
artikel |
5 |
Does CEO temporal myopia always lead to firm short-termism? The critical role of CEO optimism and perceived opportunity costs
|
Wang, Xinchun |
|
|
180 |
C |
p. |
artikel |
6 |
Do we think and feel Alike? field evidence on developing a shared reality when dealing with service robots
|
Steins, Mark |
|
|
180 |
C |
p. |
artikel |
7 |
Editorial Board
|
|
|
|
180 |
C |
p. |
artikel |
8 |
Enhancing trust in online grocery shopping through generative AI chatbots
|
Chakraborty, Debarun |
|
|
180 |
C |
p. |
artikel |
9 |
Escaping the stigma of firm operations in emerging markets: Are you willing to pay the price?
|
Osuji, Juliet |
|
|
180 |
C |
p. |
artikel |
10 |
Inspiration and consumer patience in intertemporal choice: A moderated mediation model of meaning in life and regulatory focus
|
Guo, Leilei |
|
|
180 |
C |
p. |
artikel |
11 |
Mapping the prestige and social value of occupations in the digital economy
|
Newlands, Gemma |
|
|
180 |
C |
p. |
artikel |
12 |
Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
|
Iyer, Pooja |
|
|
180 |
C |
p. |
artikel |
13 |
Partner or servant? The influence of robot role positioning on consumers’ brand evaluations
|
Teng, Lefa |
|
|
180 |
C |
p. |
artikel |
14 |
Reputation and recency: How do aggressive short sellers assess ESG-Related Information?
|
Christophe, Stephen E. |
|
|
180 |
C |
p. |
artikel |
15 |
Targeted reminder advertising: Retailers’ new weapon against cart abandonment
|
Jiang, Baojun |
|
|
180 |
C |
p. |
artikel |
16 |
The double-edged sword in the digitalization of human resource management: Person-environment fit perspective
|
Deng, Chunping |
|
|
180 |
C |
p. |
artikel |
17 |
The more the merrier? Exploring the effect of women on boards on the gender pay gap in top management teams
|
Raina, Gurdeep Singh |
|
|
180 |
C |
p. |
artikel |
18 |
Voice of the Professional: Acquiring competitive intelligence from large-scale professional generated contents
|
Qian, Yang |
|
|
180 |
C |
p. |
artikel |