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                             39 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 “Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals Kavvouris, Christos

113 C p. 257-265
artikel
2 Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption Mrad, Mona

113 C p. 399-408
artikel
3 Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance Eggers, Fabian

113 C p. 72-82
artikel
4 Editorial Board
113 C p. ii-vi
artikel
5 Effective entrepreneurial marketing on Facebook – A longitudinal study Fink, Matthias

113 C p. 149-157
artikel
6 Enterprise risk management and solvency: The case of the listed EU insurers Nguyen, Duc Khuong

113 C p. 360-369
artikel
7 Entrepreneurial marketing and firm performance: Synthesis and conceptual development Alqahtani, Nasser

113 C p. 62-71
artikel
8 Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms Crick, James M.

113 C p. 158-167
artikel
9 Entrepreneurship in marketing: Socializing partners for brand governance in EM firms Renton, Michelle

113 C p. 180-188
artikel
10 Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs Peterson, Robert A.

113 C p. 139-148
artikel
11 Four questions of entrepreneurial marketing education: Perspectives of university educators Gilmore, Audrey

113 C p. 189-197
artikel
12 Host country institutional diversity and MNE performance persistence Zhao, Yue

113 C p. 1-12
artikel
13 How does family management affect innovation investment propensity? The key role of innovation impulses Migliori, Stefania

113 C p. 243-256
artikel
14 Immigrant entrepreneurship: A review and research agenda Dabić, Marina

113 C p. 25-38
artikel
15 Linking identity and heritage with image and a reputation for competition Foroudi, Pantea

113 C p. 317-325
artikel
16 Market-driven entrepreneurship and institutions Ali, Abdul

113 C p. 117-128
artikel
17 ‘Masstige’ marketing: A review, synthesis and research agenda Kumar, Ajay

113 C p. 384-398
artikel
18 Modeling country entrepreneurial activity to inform entrepreneurial-marketing research Peterson, Mark

113 C p. 105-116
artikel
19 Model selection uncertainty and multimodel inference in partial least squares structural equation modeling (PLS-SEM) Danks, Nicholas P.

113 C p. 13-24
artikel
20 Multidimensional measurement of precarious employment using hedonic weights: Evidence from Spain García-Pérez, Carmelo

113 C p. 348-359
artikel
21 Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, performance outcomes, and the optimal mini-chain size Boulay, Jacques

113 C p. 49-58
artikel
22 New venture formation: A capability configurational approach Razmdoost, Kamran

113 C p. 290-302
artikel
23 Non-effectual, non-customer effectual, or customer-effectual: A conceptual exploration of the applicability of the effectuation logic in startup brand identity construction Shi, Lei

113 C p. 168-179
artikel
24 Post-disaster business recovery: An entrepreneurial marketing perspective Morrish, Sussie C.

113 C p. 83-92
artikel
25 Proactive marketing response to population aging: The roles of capabilities and commitment of firms Matsuno, Ken

113 C p. 93-104
artikel
26 Self-found, spellbound: The sense of own discovery shapes customer bonds with service venues Kokkoris, Michail D.

113 C p. 303-316
artikel
27 Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages Petit, Olivia

113 C p. 326-336
artikel
28 Social entrepreneurship research: A review and future research agenda Gupta, Parul

113 C p. 209-229
artikel
29 So distant, yet useful: The impact of distal stories on customers’ service expectations Lee, Na Young

113 C p. 230-242
artikel
30 Surprise rewards and brand evaluations: The role of intrinsic motivation and reward format Shibly, Sirajul A.

113 C p. 39-48
artikel
31 The effect of entrepreneurial orientation on firm performance: A multigroup analysis comparing China, Mexico, and Spain Basco, Rodrigo

113 C p. 409-421
artikel
32 The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI) Hansen, David J.

113 C p. 198-208
artikel
33 The interdependencies of marketing capabilities and operations efficiency in hospitals Ho, Foo Nin

113 C p. 337-347
artikel
34 The internationalization of social hybrid firms Angulo-Ruiz, Fernando

113 C p. 266-278
artikel
35 The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies Morgan, Todd

113 C p. 129-138
artikel
36 The motivational factors of business venturing: Opportunity versus necessity? A gendered perspective on European countries Jafari-Sadeghi, Vahid

113 C p. 279-289
artikel
37 Three decades in the making: The evolution of entrepreneurial marketing Morrish, Sussie

113 C p. 59-61
artikel
38 Valuation effects of alliance portfolio expansion speed and strength: Evidence from high-tech firms Shukla, Dhirendra Mani

113 C p. 370-383
artikel
39 When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses Hernández-Ortega, Blanca

113 C p. 422-435
artikel
                             39 gevonden resultaten
 
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