| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties
|
Menon, Kalyani
|
|
2018
|
35 |
1 |
p. 154-169
|
artikel
|
| 2 |
Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas
|
Matherly, Ted
|
|
2018
|
35 |
1 |
p. 15-33
|
artikel
|
| 3 |
Brand portfolio coherence: Scale development and empirical demonstration
|
Nguyen, Hang T.
|
|
2018
|
35 |
1 |
p. 60-80
|
artikel
|
| 4 |
Capturing flexible correlations in multiple-discrete choice outcomes using copulas
|
Kim, Chul
|
|
2018
|
35 |
1 |
p. 34-59
|
artikel
|
| 5 |
Consumer power and choice deferral: The role of anticipated regret
|
Mourali, Mehdi
|
|
2018
|
35 |
1 |
p. 81-99
|
artikel
|
| 6 |
Editorial Board
|
|
|
2018
|
35 |
1 |
p. ii-iii
|
artikel
|
| 7 |
Feeling disconnected from others: The effects of ambient darkness on hedonic choice
|
Huang, Xun (Irene)
|
|
2018
|
35 |
1 |
p. 144-153
|
artikel
|
| 8 |
Innovations and technological comebacks
|
Foucart, Renaud
|
|
2018
|
35 |
1 |
p. 1-14
|
artikel
|
| 9 |
Optimizing service failure and damage control
|
Halbheer, Daniel
|
|
2018
|
35 |
1 |
p. 100-115
|
artikel
|
| 10 |
Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity
|
Kim, Ho
|
|
2018
|
35 |
1 |
p. 116-143
|
artikel
|
| 11 |
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
|
Petersen, Francine Espinoza
|
|
2018
|
35 |
1 |
p. 170-184
|
artikel
|
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